WORKWEAR
its breathability and soft texture, making it comfortable for all-day wear.
“Cotton however, is particularly suitable for indoor and mild weather conditions. When the weather gets more challenging or you need tougher workwear, polyester is a great choice.
“Polyester is durable, resists wrinkles and retains its shape - and it dries quickly so it’s perfect for extreme heat or outdoor jobs. Blend cotton and polyester together and you’ll have the best of both – a durable, fast drying, skin friendly fabric.”
Snickers Workwear’s design and development philosophy. It’s not just functionality, practicality and the physical demands on the body when working hard which are key drivers in the brand’s product development, it’s the physical demands that product manufacturing places on the environment that matter too.
“So, if you’re thinking about what’s most practical and beneficial to wear this summer and, if it’s performance and protection you need, check out the upgraded lightweight and breathable 37.5®
fabric in Snickers
Workwear’s Mid- and Base-layer clothes. With superb cooling technology, they’re great for demanding tasks on site as well as UV protection.”
As merchants prepare for the autumn season, it’s essential to navigate the shift from lighter spring/summer workwear to more robust autumn/winter options, suitable for more changeable seasons.
Nick Poulson, UK sales manager at Carhartt, says: “It is important to understand and highlight the right fabrics for the season. In autumn, flexibility and durability remain key, but it’s also all about layers and shower proof outerwear.
“Now that the weather demands long sleeves and more layers, flexibility and comfort are more important than ever – products that incorporate elastane are key as elastane equals stretch, movement and comfort. Cotton never falls out of fashion – it is highly favoured for
Women in the trade 15% of the construction industry is now made up by women and it’s growing every year, so it’s vital that merchants cater to a more diverse workforce by including workwear designed specifically for women. “Women’s workwear should be designed to fit the female form properly,” comments Poulson. “This means offering sizes and cuts that accommodate wider hips and smaller waists for example without compromising on the functionality or protection the workwear provides.
“Ensure that the workwear for women meets the same safety standards as men’s workwear. This includes features like reinforced seams, adequate pocket space and tough but flexible materials that enhance movement and comfort. Carhartt offers a range of workwear tailored specifically for women from utility leggings and dungarees, to shirts, jackets and safety boots.”
PPE
Every merchant knows there is nothing more important in safety footwear than a protective toe cap. Carharrt offers its composite toe boots, made from materials such as plastic or fiberglass, and they offer a lighter alternative without sacrificing safety.
“These boots not only provide formidable protection against heavy impacts but don’t conduct heat, cold or electricity, making them ideal for working in extreme weather conditions,” says Poulson.
“Safety boots that offer cushioning and shock absorption through padded insoles and supportive midsoles will effectively minimise foot strain and added arch support will also help. Moisture-wicking linings ensure that feet stay dry – some boots even include antibacterial and temperature-regulating footbeds to keep feet fresh and hygienic no matter the environment.”
It’s all well and good stocking the perfect range of workwear for a diverse range of customers, but the key to highlighting exactly
August 2024
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