UK retailing
Made in Britain
With the challenges involved in ‘bricks and mortar’ UK retailing currently, the essence of UK-based manufacturing may never be more important, to help galvanise consumers whose shopping footprint may be drastically changing. Housewares reports
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ost-pandemic, we’re likely to see a changing dynamic with regards to the high street – footfall is likely to stay 30
per cent below normal level – people are working from home and any return to the office is likely to be on a very flexible basis. This means we may see a shift in retail habits. Aside from the obvious increase in online
retailing, there is another school of thought that we may see an increasing popularity of British- based local independent retailers, as consumers turn their back on the multinational brands in large shopping centres. But does the ‘Made in Britain’ tag still carry weight?
Exports leading the way in the UK The value of Britain as a valued commodity, can be seen in the importance of exports in the Housewares market. Take WhatMoreUK for as a case study. What More UK, owner of the market leading
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storage and housewares brand Wham, is a truly global organisation. Less than 12 months ago they added Senegal to its list of export destinations. Now, despite the turmoil of a global health crisis, they've managed to bring another country into the fold: Costa Rica, Central America. What More UK's products might be able to help Costa Rica achieve its environmental targets. They can help eliminate single use plastics and encourage recycling. What More's ‘Upcycled' range is made entirely from recycled single use plastics diverted from landfill. With this new export deal, What More UK
reminds us that the manufacturing sector is still vitally important to the country. Around 20 per cent of the UK GDP comes from the manufacturing sector, in real terms that puts us in the top 10 of manufacturing countries in the world. "People perceive Made in Britain as made of
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twitter.com/Housewaresnews September 2020
top quality, and they're right about that,” explains company director, Tony Grimshaw. “As a country we have high standards. Export is a great way for companies to increase their customer base and in the current market conditions it could provide a lifeline for many organisations."
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