denby
for any dining occasion and is super versatile and multi- functional which can have many uses around the home. None of these attributes come at the expense of being beautiful – Denby’s stunning glazes and shapes are lovely to have in the home to share when you are entertaining or make a thoughtful and sustainable gift.
Denby’s rich heritage and tradition of craftsmanship in England have been the subject of a recent marketing campaign - ‘Denby Stories; Every piece of Denby has a story from the lives that inspire it to the hands that shape it’.
Incorporating digital and national advertising and PR,
direct mail and email marketing plus competitions, brand partnerships and features on Denby’s social channels, the campaign focuses on Denby’s fascinating and unique stories.
Styled by life - the lives that inspire Denby designs and constant study of the way we live.
Denby’s place in history has evolved to meet not only changing lifestyles but also world events from its early hot water bottles and butter churns to the bowl culture of today.
The moments enjoyed with Denby at its heart from family gatherings, entertaining, celebrations and gifting – all creating memories.
‘The Hands that Shape It’ the people behind the products: the design, techniques, and skills required by the 20 pairs of hands that create each and every piece of Denby.
Denby’s role as a conscious choice for generations Denby has worked to limit the eff ect on the environment around its Derbyshire home.
Denby has a new bank of images and a series of fi lm edits showing its uses in the home and the craftspeople that create it. These can be seen on Denby’s web site
www.denbypottery.com
Denby’s Christmas campaign: ‘For a Christmas that means more’ encourages us to ‘Come together, celebrate and say thanks with Denby’. This campaign will aim to shine a light on the altruism and the community spirit that we’ve felt in 2020 and be more appreciative of those special moments and simple pleasures with family and friends.
The campaign will focus on Halo which will be celebrating its 10 year anniversary this year, the Studio Collections and Denby’s Autumn 2020 launch ‘Statements’ which has stunning statement pieces ideal for serving and gifting.
Whilst the past few months have presented the industry with challenges, the Denby business has emerged stronger and more resilient and it is a tribute to the strength of the Denby business, its artisan ‘Made in England’ ceramics, uncompromising quality, its marketing strategy and its desirability in the UK and around the world.
In a world where we often forget to stop and think about the everyday and cherished things around us, it’s good to know there are still beautiful, practical products of quality handcrafted in much the same way as they have been for generations.
September 2020
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HousewaresLive.net
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