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denby


DENBY - MADE IN BRITAIN It is said that whenever there are diffi cult times,


it is trusted brands and those with a reputation for quality which are appreciated more than ever. Every manufacturer and retailer in the UK has been aff ected as result of Covid-19 and had to re-confi gure their business in some way. However, it seems that a surge in our interest in both interiors and home cooking during lockdown has led to further growth in demand for Denby’s quality ceramics and homeware.


Throughout its 200-year past Denby has been


aff ected by many historic events from participating in Great Exhibition of 1851 and the invention of the telephone to two World Wars


and has always


adapted its off er to the needs of the day; from salt pots to ceramic telegraphic insulators and battery jars, decorative Victoriana to seventies dinner parties. Creating ranges


for modern life, including one impacted by the current pandemic, is no diff erent.


What has remained consistent throughout its history however, are Denby’s credentials as a consciously made,


sustainable brand. With sustainability and


mindful living rising to the top of the interiors agenda, Denby’s


stylish collections remain the choice of


the conscious consumer as we aim to reduce our disposable purchases. When it was founded in 1809 Denby nestled its workforce and pottery alongside its


18 | housewareslive.net • HousewaresLive.net • twitter.com/Housewaresnews September 2020


raw material, Derbyshire clay, and has been using local clay ever since. Denby has long taken responsibility for the need to minimise the impact on the environment, of providing its generations of craftsmen and women with jobs and for creating pottery to be proud of.


This long held regard for the environment resulted in Denby being the fi rst pottery to claim zero to landfi ll on all


has employed an Environmental Offi


its process waste. Additionally, it cer for some


years whose role it is to constantly monitor Denby’s impact on the environment, carefully following the 3 Rs: Reduce, Reuse, Recycle.


Produced using traditional hand crafting techniques Denby’s strong stoneware ranges come with a 10 year guarantee. Denby stoneware can be confi dently used


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