BHETA UPDATE FEATURE BHETA Update
The latest updates from the industry trade association.
Combat the Crisis A
Arun Bhatoye, head of marketing at Hisense UK, highlights the support businesses can provide consumers amidst the challenging cost-of-living crisis.
s the cost-of-living crisis continues to pinch consumer incomes, businesses are having to adapt to a shift in buying habits.
Consumers are looking for energy-efficient, cost-efficient products, and it is the responsibility of the business to make their customers aware of which products fit these criteria. Arun Bhatoye, head of marketing at Hisense UK, says “Here at Hisense, we have always championed manufacturing products that are affordable yet high- quality, and this is more important than ever as we head towards the winter months amidst a national cost-of-living crisis. Right now, it is our number one priority to help the nation to understand how to best use their appliances to continue with their necessary household chores and reduce their bills as much as possible.” Founded over 50 years ago, Hisense is one of the world’s leading manufacturers of televisions and home appliances. Hisense has a core range of televisions and cooling appliances alongside a portfolio of cooking and laundry products featuring hobs, hoods, ovens, dishwashers and washing machines. Educating the consumer Bhatoye says “As energy bills soar to an all-time high, monitoring our gas and electricity usage has never been more important, and so consumers are looking for alternative solutions to cut down on their energy usage – and in turn, their energy bills. This doesn’t mean that consumers aren’t buying, but the path to purchase is much more considered. Customers
HETA is to host a webinar focusing on enabling business to develop a sustainability strategy for the long term which can work with and enhance bottom
8 | October/November 2023 8 | January/February 2023
BHETA advises on sustainability B
line performance. The event which will take place on November 16 at 2pm includes information on B Corp certification and Carbon Accounting and is aimed at any supplier business which needs to develop and report on sustainability going forward. The key speaker will be Will Powell from new BHETA business service provider, Future Shift, a sustainability consultancy which already works with several BHETA member companies including Horwood Homewares and Pure Table Top. Will’s presentation, entitled ‘Sustainability: A Strategic
look to invest in appliances that achieve the best results whilst using the least amount of energy, to help with cutting down bills. During the cost-of-living crisis, retailers and suppliers should be looking at ways in which they can help educate and inform their customers on the best appliances for their individual needs, and support them as much as possible to find the most cost-effective solution. Here at Hisense, energy efficiency has played a large role in product development as we look to new launches in future years. “It’s likely that any appliance which doesn’t need to be switched on for a long amount of time during usage, for example a microwave or toaster is the most efficient small appliance, as it only uses energy whilst it is switched on. It’s also very much dependent on usage – every household is different and has different needs. For example, single-person households may have a large capacity oven and batch cook to make the most of their oven being turned on, whilst larger families might opt for a larger capacity washing machine to bundle loads together. Generally speaking, tumble dryers tend to be the most expensive appliance to run, so switching up this part of your laundry routine to drying your clothes on a traditional clothes horse or drying rack is an easy way to help cut down your energy bills. Of course, defining what the most expensive appliance to run will ultimately come down to usage habits. If you have a larger household, it’s likely to be more cost-effective to invest in a larger capacity washing machine, so that you can fit more clothes in one load,
Roadmap for Future-Ready Business’, will cover how to equip companies with the necessary tools and insights not just to meet but to exceed upcoming sustainability requirements. This will include the development of seamlessly integrated sustainable practices, ensuring long-term resilience and competitive advantage, and methos for navigating the evolving regulatory landscape. BHETA’s marketing director, Steve Richardson commented:
“Don’t miss this opportunity to future-proof your business! This a massive topic at the moment with more and more retail channels requiring new and high standards in this area – quite apart from its topicality with consumers. This session will be a great help – particularly to SME businesses – giving access to leading experts in the field, courtesy of BHETA.”
housewareslive.ne/ housewareslive.net
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