BEVERAGE MAKING
COLOUR IN THE HOME
Meet the Maker
CellarDine founder, Peter Dunne has been hosting the Meet the Maker events for 25 years. Housewares Magazine finds out how the in-store demonstrations have maintained their success.
entertaining and straightforward way. Now, Dunne conducts on average 30 events per year across the UK and Ireland at garden centres, department stores and cookshops. Examples of retailers, past and present, include John Lewis, Selfridges, Harrods, Fenwicks, the Morley’s Group, Boundary, Kitchen Whisk, Colemans Belfast and selected Blue Diamond Stores. “I wanted to create something that was fun, educational and produce a bit of theatre on the shop floor. Designing my own products takes time and patience, I have found that the public take a real keen interest to understand the process behind product development if it’s presented in the right way. I approach it from the point of view that I’m not trying to aggressively sell to the customers. I want to educate the customer and actively demonstrate our key lines and bestsellers to show how they work, the
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fter founding CellarDine in 1998 Peter Dunne created the Meet the Maker events with a mission to educate customers about the wine tasting experience in an
benefits of the product and how they will help improve their wine tasting experience. I always say that I’ve developed these products through my own experience of getting it wrong. I did my own research working with wine experts in the UK and internationally to understand the world of wine terminology,” he says.
The complete wine story Together with Alchemy Wines, Dunne created a wine tips booklet which is distributed at the events. The booklet simplifies the terminology surrounding the wine experience, as he highlights “The public are very engaging and wine is the perfect talking point as everyone wants to be an expert but so many people are lacking in knowledge because of the wine trade. As a result, we created a wine tips booklet to remove the snobbery out of wine and simplify the key elements, effectively breaking down the wine terminologies so we can all understand what they actually mean. I get quite a few people approach me who are
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