GLASSWARE


French excellence


For every day, for everyone, forever is French glassware brand, Duralex’s company ethos. Alexandra Blyth, marketing manager UK and Ireland for the LMFV group, delves into how, since 1945, the manufacturer has created timeless glassware to suit every consumer.


I


n 2021, International Cookware acquired French glassware brand, Duralex® and on the back of this acquisition, we announced a new company operating name La Maison


Française du Verre (LMFV). As we also licence the brand Pyrex® in EMEA, it made perfect sense that the two iconic emblems of French glassmaking would be united to complete our company’s ethos of French excellence. Incomparable quality, tradition, innovation, and sustainability are just a handful of values Pyrex® and Duralex® share. Unifying the two market leaders has brought together French crafting talent with unmatchable expertise. At Duralex® we believe the table unites, bringing people together and inviting a carefree, relaxed environment to share good times. Since 1945, the Duralex® brand has drawn its inspiration from this French- style of freedom and strives daily to offer healthy, sustainable, and renewable products. Our products embody this spirit, being made from incomparable tempered glass, up to 3.5X more resistant than non- tempered glasses, resisting shocks and firmly placing themselves as timeless design icons, both functional and beautiful. We believe there is a Duralex® range for everyone, appealing to both adults and children


16 | October/November 2023 housewareslive.net


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