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NEWS


Spring Fair reveals 2024 show details S


pring Fair has revealed a snapshot of what visitors can expect at the next show in February 2024 as it


kick-starts its new campaign focused on the magic of discovering new products and the people and stories behind them. With 80% of floorspace already filled and an abundance of exclusives, visitors to the NEC Birmingham will encounter a vibrant and bustling showcase of new and returning exhibitors offering the opportunity to source from British, international, sustainable, and licensed brands. A host of new onsite features and experiences with curated displays and trend-led showcases will be designed to inspire and assist the buying journey.


Little Black Book, the buyer’s bible, is back for Spring Fair 24. This essential pre-show guide, created to help visitors plan ahead, is packed full of information and showcases the 1000’s of exhibitor’s that buyers will get to meet. Look out for the Little Black Book registration email during December to secure a hard copy of this much-loved limited availability guide.


Nicola Meadows, divisional managing director, Hyve, said: “We


are really excited to launch our Spring Fair 2024 campaign. We are pulling out all the stops to produce a show dedicated to the magic of product discovery, inspiration, and community. Product and people will be at the heart of everything we do. The UK retail community is awe-inspiring, and we hope to create a show that reflects the drive, passion, devotion, and hard work of all our customers, whether they be established global brands, artisan-maker start-ups, departments stores or independent boutiques. “Many of the sectors are already sold out and a great number of


returning exhibitors have taken bigger stands reflecting a revived demand for new products. We’re also thrilled to welcome so many big


names exclusively to Spring Fair as well as see the reappearance of some much- loved businesses who haven’t shown since before Covid. We’re keen to present a snapshot of this newness in the next edition of the Little Black Book.” Offering 13 product sectors across Home, Gift and Fashion, the variety of products from big brands through to artisan makers at Spring Fair is unmatched. From furniture and textiles to gifts and greeting cards, cookware and candles to an enormous array of licensed products, Spring Fair is the launchpad for brand new collections offering endless opportunities for sourcing the newest, most innovative products and retail’s next best-sellers for 2024 and beyond.


Highly inspirational, exclusive and sought-after, The Summerhouse destination, which has grown by 30% since 2023, has almost sold out. Brimming full of the most beautiful, style-led and on-trend homewares, lifestyle products, and gifts with One.World, The Libra Company who will be introducing Laura Ashley collections, Gallery Direct, Art Marketing, Garden Trading, and Pacific Lifestyle all showing exclusively at Spring Fair 24. Bringing all the latest ideas, innovations and trends to the table, Housewares features the latest kitchenware, cookware, tabletop décor, and dining ideas from brands including PureTableTop featuring Kew, Olly Smith and Joules, T&G Woodware, Ekau Homewares, David Mason Design, Ulster Weavers, Dunlevy Distributors, Citylook Imports, International Cookware, and Captivate Brands with Mary Berry, Yvonne Ellen, and Catherine Lansfield amongst others. Buyers will discover big name brands from RKW featuring SMEG,


Tower, and Russell Hobbs; and Ultimate Products presenting Salter, Progress, Beldray, and more, as well as newcomers MarbleHaven, Kleen-Tex Industries, Primeur Ltd, and Zensan.


Scrub Daddy hosts first-ever Scrubtoberfest S


crub Daddy, Inc. hosted the inaugural Scrubtoberfest, an event that brought together a lineup of influencers and the Scrub Daddy team at its headquarters in Philadelphia. Scrub Daddy opened its doors to a select group of influencers, inviting them to join in a day of fun, creativity, and insight into the world of cleaning innovation. Scrubtoberfest was a chance to connect, collaborate, and celebrate the power of


our partnerships. The event was marked by a diverse range of activities, including studio sessions where influencers got hands-on with Scrub Daddy’s product line, behind-the-scenes tours of the factory, and a variety of creative workshops designed to showcase the brand’s commitment to both quality and fun. Scrub Daddy UK extended a warm invitation to esteemed UK influencers,


Lynsey Crombie and Richard Sales, to be part of this memorable experience. Their presence added a unique British touch to the first-ever Scrubtoberfest. The event highlighted the shared passion for innovative cleaning solutions and the value of collaboration within the influencer community.


4 | October/November 2023


housewareslive.net


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