hot products Baking & cake decorating Silverwood


Silverwood manufactures a comprehensive selection of square and round cake tins in the UK, in a wide choice of size, shape, and loose/solid base options. This award-winning Multisize Cake Tin allows the user to bake any oblong or square cake from 1in to 12in (3cm to 30cm). The removable deep walls make this versatile cake pan suitable for celebration cakes or even batch baking smaller cakes.


u0121 454 3571 uwww.silverwood-bakeware.com


KitchenCraft KitchenCraft’s new range of Sweetly Does It Russian Icing Nozzles is designed to ‘make any cake look like a professional masterpiece, regardless of the user’s actual skill level!’ Made with seamless stainless steel, rather than a shaped hole, the nozzles feature an intricately designed cut-out for creating a variety of effects and can be used alone or with standard couplers. A compact revolving countertop merchandiser is available. Suitable for encouraging till point impulse purchases, it holds 75 nozzles in 25 designs and features detailed, informative graphics.


u0121 604 1111 uwww.kitchencraft.co.uk JWP


JWP says ‘baking has never been easier’ with Betty Crocker Microwave Cake & Brownie Makers. The range offers bakers of all ages and skill levels the chance to create bakes in the microwave in minutes (5½ minutes for cakes, 3½ minutes for brownies). Each comes with a clear container that has different sections in which to put the ingredients. The user simply fills the container to the lines indicated on the side with the correct amount of cake mix, oil, water and eggs (two for cakes, one for brownies). The ingredients are then mixed in the red bowl provided and put in the microwave.


u01282 688080 uwww.jwpltd.co.uk Scott Brothers What More UK


Winner of the bakeware category of the Housewares Innovation Awards 2018, Baker & Salt vitreous enamelware from What More UK is attracting international attention. The black & cream enamelware features an integral front handle to aid easier removal from the oven. A new dual baking tray was launched at London trade show Exclusively Housewares in June, and product development continues across the whole Baker & Salt range, including a comprehensive collection of non-stick bakeware.


u01282 687030 uwww.whatmoreuk.com


Captivate Brands


Captivate Brands launched the business officially at Spring Fair and has included baking as a key focus in one of its three main initial collections. The company says its Bakehouse & Co brand ‘brings together durable, professional level equipment that has been designed for optimum practicality. For instance, using Whitford’s Quantum 2 non-stick coating on the 15-strong heavy gauge bakeware tin selection and offering stacking stainless steel mixing bowls and versatile bowl and sieve sets: ideal for today’s compact living’.


u01386 421622 uwww.captivatebrands.com 28 | housewareslive.net • HousewaresLive.net • twitter.com/Housewaresnews July/August 2018


Scott Brothers has introduced the new Microsafe 6 Cupcake Tray and the new Microsafe 22cm Cake Tray from Australian-owned homeware company Décor. Scott Brothers says: ‘With a pioneering design that ensures even, fast cooking, the Microsafe Cupcake Tray cooks six cupcakes in only three minutes, while the Microsafe Cake Tray cooks a large 22cm cake in just six minutes. With the convenience and speed of microwave cooking, baking is now a piece of cake!’


u01477 539 500 uwww.scottbrothersltd.co.uk Villeroy & Boch


This 2-piece Bundt cake mould from Villeroy & Boch’s Clever Baking range won the baking utensils category of the Kitchen Innovation of the Year awards at German trade show Ambiente 2018. The mould features a removable inside part, which enables easy greasing and even baking. The inside part can also be used as a measuring cup. The ceramic mould is heat-resistant, dishwasher-, microwave- and freezer-safe.


u020 8871 0011 uwww.villeroy-boch.co.uk


Monday February 4 2019 THE NATIONAL MOTORCYCLE MUSEUM, BIRMINGHAM


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