Monday February 4 2019 THE NATIONAL MOTORCYCLE MUSEUM, BIRMINGHAM
comment NIGEL MORRISONConsumer & Trade Marketing Manager of Melitta UK On the board
What's your career background? I studied marketing at university and I’ve worked in various marketing roles over the last 20 years with DSG International, AGA Rangemaster Group and Jaguar Land Rover.
Tell us a bit about Melitta. Part of the family-owned Melitta Group, Melitta has been providing coffee enjoyment in the home for over a century with its range of premium products, including bean-to-cup machines, pour-over manual coffee brewers, coffee filters and accessories. The Melitta Group of companies has
repeatedly revolutionised the preparation of the popular hot drink: from the invention of the paper filter in 1908, the first ground and vacuum-packed coffee in 1962, and the launch of the first electric filter coffee maker in the German market in 1965, to the patented AromaPor paper. In fact, this year we celebrate our 110th anniversary, and we’re still going strong – especially in the UK.
What’s your working week like? Always different, which I love! I’m regularly out meeting with customers and attending various industry events and exhibitions, as well as working with some great agencies. I work very closely with our sales team and travel to our head office in Germany four or five times a year.
What’s keeping you busy? Social media keeps us pretty busy, and we’ve just launched a great VoD (video-on- demand) advertising campaign that we’ve been working on. Right now we’re putting together some exciting events taking place this summer.
What’s on your agenda? Keeping one eye on future planning for the brand and the other on maintaining the day- to-day activity.
Most rewarding aspect of your job? I’m very lucky to work with a really great team here at Melitta. Seeing the sales growth is fantastic, but also the positive feedback we’re getting from customers and journalists alike about how we’re developing the Melitta brand in the UK is incredibly rewarding.
Most challenging aspect of your job? Finding the time to put into action all of the activities that we want to undertake to maintain the extremely positive growth we’re experiencing.
What do you do to relax? When I’m not running around after my two young children, I love to put my feet up and listen to music with a good coffee.
During your time in the housewares industry, what product has impressed you most and why? I’ve just bought a Dualit kettle: great design, build quality and fast to boil. It also carries the Quiet Mark [awarded to products for acoustic design excellence], which means it’s one of the quietest you can buy, so I don’t have to leave the kitchen to have a conversation when it’s boiling!
During your time in the housewares industry, which retailers have impressed you most and why? As we continue to see the growth of e- commerce in the UK, I’m frequently impressed
with the quality of the online shopping experience with some of the leading retailers – both old and new.
What’s the biggest challenge & opportunity facing housewares retailers? Maintaining a relevant range of products in line with ever-changing consumer trends, whilst offering an engaging enjoyable shopper experience.
What’s the biggest challenge & opportunity facing housewares suppliers? Continuing to deliver innovative, unique products that have a clear point of difference to the consumer.
What’s the biggest change you’ve seen since your joined the housewares industry? The retail landscape has changed dramatically in recent years with the growth of online shopping.
What one change would you like to see in the housewares industry? I guess for us it would be for certain department stories/retailers to have bigger concessions for housewares - especially coffee machine and accessories - to give customers a wider choice.
What advice would you give to someone starting out in the housewares industry? Find something that you’re passionate about, get to know your market, don’t’ be afraid to take risks - and have fun.
15 years ago this month in Housewares Magazine…
• Mill store retailer Boundary Mill Stores, which offers womenswear, menswear and homeware brand names at up to 70% off RRP, celebrated 20 years of trading.
• With two months to go, 100% of exhibition space for the Scottish Housewares Show was sold out, according to event organiser Mhairi Coull. The event took place from September 17-23 at the Glasgow Royal Concert Hall.
• Tefal launched the Jamie Oliver Professional Series of cookware in collaboration with the eponymous celebrity cook.
• Online giant Amazon moved into housewares with the launch of a Kitchen & Housewares section. Categories included cookware, small appliances, tableware and tools & gadgets.
• Housewares Magazine’s Mystery Shopper visited Tottenham Court Road in London to assess the housewares retailers’ performance.
The winner was Purves & Purves, who beat Heal’s, Cargo HomeShop, Habitat and The Pier for its ‘first rate service levels’.
• Celebrity cook Delia Smith CBE’s website at
www.Deliaonline.com added a section devoted to The Delia Collection: a range of equipment and utensils ‘that Delia really rates - and relies on to do a good job every time’. The list included Little Gem saucepans, Microplane grater, Magimix Cuisine Systeme 5100, Gaggia Gelatiera ice cream maker, Panasonic breadmaker, SKK cookware and Chomette ramekins.
• Ambiente, the annual international fair held in Frankfurt, announced plans to expand its Kitchen and Housewares section by including small electrical appliances as a new product group.
Source: Housewares Magazine July 2003
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
