August/September 2026
housewareslive.net
COLOUR IN THE HOME
materials, stronger accent colours and pattern. Colour can also be the thing that initially draws a shopper towards a
product, even in a category where function remains the priority. “Function will always be fundamental in housewares, but colour is often what creates the initial emotional connection with a product,” says Mr Doney. “It can completely change the perception of a familiar product shape and gives consumers a relatively easy and affordable way to refresh their kitchen or table.” Looking ahead, Captivate expects warmth to remain an important theme. Richer greens, earthy reds, warm yellows, pinks and softened blues all have room to grow, particularly as consumers become more confident about putting unexpected shades together. The company expects colour, pattern and texture to become
increasingly intertwined too. As Jake points out, the trend is no longer simply about identifying the next big colour, but about “how colours are layered together to create something distinctive”. That thinking can already be seen across Captivate Brands’ portfolio. Its licensed ranges with Cath Kidston, Orla Kiely and Yvonne Ellen use confident colour and pattern to bring personality to everyday housewares, while its own-brand collections explore everything from reactive glazes and softer natural palettes to more contemporary colour combinations. And with more collections on the way, colour, finish and pattern will continue to play a major part in Captivate’s product development.
olives and richer greens. Warm pinks, reds and terracotta are also important, while blue continues to range from softer shades through to more traditional, deeper tones. But it isn’t only the colour itself that is catching shoppers’ attention. “Finish is becoming just as important as colour,” Mr Doney explains. “Reactive glazes, hand-finished details, texture and surfaces that have a slightly crafted or individual feel add another layer of interest and make products feel more considered.”
Meanwhile, some of the cooler colours that dominated interiors for
years are beginning to lose their grip. Captivate is seeing less reliance on cool greys and stark neutral palettes. Neutral certainly isn’t disappearing, but it is becoming warmer and is increasingly being teamed with natural
Pink is the colour
Pink might not traditionally have been the first colour consumers reached for when buying a kettle or toaster, but that appears to be changing - and quickly. For Philippa Simons, Category Director for Cook and Kitchen at RKW, it has been one of the more unexpected trends to emerge across the company’s housewares portfolio. “Pink has probably been the surprise colour story for us,” she says.
“We started to see it gather momentum during 2025 and that appetite has continued to grow throughout this year.”
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