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August/September 2026 housewareslive.net


CONTENTS 12


4 NEWS: Stay up to date with the latest industry developments, product launches, and business insights shaping the housewares sector.


12 NEWS EXTRA: AGENTIC AI: AI is everywhere. It dominates headlines, shapes new products and is rapidly changing the way consumers shop. But beyond the hype, what does it mean for housewares retailers? Housewares Magazine was invited to an exclusive preview of CI&T’s 2026 Retail Tech Report: Agentic Edition to find out more.


16 THE HOUSEWARES INTERVIEW: For more than 70 years, Robert Welch has built its name on products that combine good looks with everyday practicality. Housewares Magazine’s Will McGill visits the company’s home in Chipping Campden and speaks to Design Director Paul deBretton Gordon about its design legacy, sustainability and why stainless steel remains at the heart of the brand.


18 RETAILER SPOTLIGHT: After starting online and later opening in Mayfair, Neutra Kitchen has begun a new chapter with a move to Putney High Street. Housewares Magazine’s Will McGill speaks to Director Khan about building the business from scratch, choosing products carefully and why there is still plenty of life left in bricks-and-mortar retail.


24 SUMMER DISPLAY COMPETITION: The results are in! After another summer of fantastic entries from retailers across the country, it’s time to reveal the results of this year’s Housewares Magazine Summer Display Competition.


28 IFA REVIEW: From AI that actually makes a difference to new products, emerging categories and a few surprises along the way, IFA 2026 offered plenty for the electrical retail industry to get excited about. Housewares Magazine Editor Will McGill reports from Berlin.


30 ECO-FRIENDLY: What if the things we throw away aren’t really waste at all? Housewares Magazine catches up with ReBorn to talk UK manufacturing, sustainable design and why old toothbrush heads could be just the start.


40 TAKE A TOWN: As consumers embrace stylish home entertaining and elevated everyday moments, Housewares Magazine investigates the trends, products and opportunities driving the enduring appeal of afternoon tea.


44 INDUSTRY CALENDAR: Key trade shows, events and important dates for the housewares industry over the coming months.


41 DIRECTORY: A comprehensive listing of suppliers, manufacturers and service providers to support your business needs.


28 14 30 CONTACT US:


Editor Will McGill


WMcGill@datateam.co.uk


Group Sales Manager Dawn Tucker dtucker@datateam.co.uk


Media Account Executive Morgan Borthwick-Hunter MBorthwick-Hunter@datateam.co.uk


Artwork Editor Kirsty Hood


khood@datateam.co.uk


Publishing Director Paul Ryder pryder@datateam.co.uk


24 40


On the cover.... August/September 2026


Beautifully considered, cleverly practical. ReBorn’s new shower caddy collection brings elevated design to everyday bathroom storage. Made in Britain from Yorkshire stainless steel and 100% recycled plastic, the range combines clean lines, thoughtful functionality and lasting durability - proving that even the most everyday products can look exceptional.


u https://reborn.homes/ NEW 100% 0 G MOPS & TOOLS COLLECTION N AQUA SPRAY MOP — MEMBER — For more information: info@vitalityhouse.co.uk


Retailer Spotlight: Neutra Kitchen


The Housewares Interview: Robert Welch


WASTE NEVER LOOKED THIS GOOD


Shower storage ReBorn


LOW


CARBON FOOTPRINT


® GIVING MATERIALS NEW LIFE


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