August/September 2026
housewareslive.net
ADVERTORIAL
Tower brings hybrid cookware to more consumers with two new ranges
T
ower is strengthening its cookware proposition for 2026 with the launch of Ti- Clad and Geo-Clad, two new hybrid cookware collections designed to bring the benefits of hybrid cooking within reach of a broader consumer audience.
Hybrid cookware has created a compelling step-up within the category, combining the cooking performance and durability of stainless steel with the convenience of non-stick. However, much of the current hybrid market sits at premium price points. Tower’s new collections have been developed to make the technology more accessible, giving retailers an opportunity to recruit more consumers into hybrid cookware while retaining clear reasons to trade up within the range. Leading the proposition is Ti-Clad, Tower’s
performance-focused hybrid collection, designed to give everyday cooks greater control, enhanced searing and browning, and easy food release in one advanced cooking system. At the heart of Ti-Clad is Tower’s HyTech™
Advanced Hybrid Cooking System, bringing together three complementary technologies within each pan. Titanium-infused tri-ply construction with an aluminium core delivers fast, even heat and responsive cooking control. A precision laser-etched chain-link stainless steel surface enhances searing and browning, while CeramiShield™ Pro titanium- infused ceramic non-stick coating supports easy food release with reduced sticking. The result bridges the gap between the
performance of stainless steel and the everyday convenience of non-stick, giving home cooks greater
precision and versatility without having to choose between the two. Durability is engineered into the same hybrid construction. Raised stainless steel peaks help protect the non-stick valleys during cooking, while the robust tri-ply construction is designed for long-term performance and backed by a lifetime guarantee. Ti-Clad is also metal utensil safe, dishwasher safe, suitable for all hob types including induction, and oven safe up to 280°C. Alongside Ti-Clad, Geo-Clad extends the
opportunity to the everyday cookware shopper. Positioned around durability and dependable everyday performance, Geo-Clad combines tri-ply construction and a protective laser-etched stainless steel cooking surface with Tower’s CeramiShield™ ceramic non-stick coating. Together, the two collections give retailers a clearly structured hybrid cookware proposition. Geo- Clad delivers reliable everyday hybrid performance, while Ti-Clad offers a performance-led option for consumers seeking greater cooking control, enhanced durability and a higher specification. This creates an opportunity to bring hybrid cookware to a wider audience, rather than limiting the technology to the premium end of the category. By combining tangible performance and durability benefits with more attainable price points, Tower makes trading up feel achievable for more households. For more information about Tower’s Ti-Clad and Geo-Clad hybrid cookware ranges or to discuss stocking opportunities, contact the RKW sales team at u
sales@rkwltd.com
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