HOUSEWARES MAGAZINE SUMMER DISPLAY COMPETITION
August/September 2026
housewareslive.net
And the winner is... S
The results are in! After another summer of fantastic entries from retailers across the country, it’s time to reveal the results of this year’s Housewares Magazine Summer Display Competition.
ummer might be coming to an end, but before we start thinking about Christmas, there’s one important bit of business to take care of - revealing the top five in the Housewares Magazine
Summer Display Competition! Over the summer, we’ve been asking retailers across the UK to show us how they’ve brought a little bit of summer into their stores, and once again, you certainly didn’t disappoint. We’ve had some brilliant entries this year, from colourful window
displays designed to stop shoppers in their tracks to clever in-store displays that make the products the star of the show. And, as ever, there’s been plenty of creativity involved. We all know a great display can make such a difference. But it’s also a chance to have a bit of fun, show some personality and, most
importantly, give customers another reason to stop, take a look and hopefully head through the door. But picking our favourites hasn’t been easy. After going through all of the entries, we’ve managed to whittle them
down to just five. Each one caught our attention for a different reason, whether it was the use of colour, a clever theme, some fantastic product placement or simply an idea that made us smile. So, over the following pages, it’s time to meet the top five displays of summer 2026. A huge thank you to every retailer who took the time to enter and send us their pictures. We know just how much work goes into putting these displays together, and it’s been great to see what you’ve all been up to. Now, enough from us. Let’s take a look at the five that made the cut…
Winner: Potters Cookshop
Taking the top spot in this year’s Housewares Magazine Summer Display Competition is this stunning Le Creuset Blue Riviera window. Designed to bring a taste of the French Riviera to the high street, the display
makes the most of Le Creuset’s distinctive blue tones to create a bright, summery window with a real holiday feel. The retailer explained: “We have put together a beautiful Le Creuset Blue
Riviera window for the summer. It gives off a holiday vibe from the Riviera while showcasing the Le Creuset range.” And it certainly caught the attention of the Housewares team. The Housewares team said: “This was a real standout for us. The Riviera
theme comes across straight away and the different shades of blue look fantastic together, particularly for a summer window. “There’s a clear idea behind the display, but it hasn’t been overdone and the
Le Creuset products are still very much the focus. “It’s bright, inviting and has that holiday feel the retailer was aiming for.
You could easily imagine it catching your eye as you walk past the shop, and, ultimately, that’s exactly what a great window display should do. “A fantastic summer display and a very deserving winner. Congratulations!”
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