ECO-FRIENDLY
August/September 2026
housewareslive.net
ReBorn to be wild S
What if the things we throw away aren’t really waste at all? Housewares Magazine catches up with ReBorn to talk UK manufacturing, sustainable design and why old toothbrush heads could be just the start.
ustainability is firmly part of the housewares conversation, but consumers increasingly
want more than an ‘eco’ claim on the packaging. British brand ReBorn believes good design, UK manufacturing and a different approach to waste can help push the industry towards a more circular future.
For those who may not be familiar with ReBorn, could you introduce the brand, tell us a little about its story and explain what sets it apart in the housewares market? ReBorn is a British housewares brand launched in 2023 following development with Brunel University London and Biffa, with support from Innovate UK. Its ambition is simple: to prove everyday products can be beautifully designed and highly functional while also being genuinely more sustainable. The company was created to rethink a traditional housewares model that still relies heavily on virgin materials, long-distance manufacturing and products that can be difficult to repair or recycle. ReBorn’s products are designed and made in the UK using recycled materials, while also being designed with end-of-life recyclability in mind. But sustainability alone is not enough. Products still need to look good, solve real problems and earn their place in the home. For ReBorn, contemporary design and functionality therefore have to sit alongside its approach to materials and manufacturing.
Featured Products
Bamix Superbox One appliance, countless possibilities. The bamix® Superbox is designed for consumers seeking high performance, convenience, and versatility in a single compact package. At the heart of the set is bamix’s powerful 200W Swiss-made hand blender, supported by a complete collection of accessories including the SliceSy®, processor, meat mincer, whisk, beater, multi-purpose blade, powder disc, jug and stand. Together, they allow users to blend, chop, whip, emulsify, grate, grind, and purée with remarkable
ease. From fresh soups and sauces to smoothies, desserts, dressings, and home baking preparations, the Superbox adapts to virtually every kitchen task. Easy to operate, simple to clean and engineered for lasting durability, it offers a space-saving alternative to multiple standalone appliances and provides professional-level results.
u0116 234 4611 30 | u
sales@burton-mccall.com
Could you talk us through your current product range and some of the key sustainability credentials behind it? The range now covers kitchen and bathroom, including dish racks, washing-up bowls, sink organisers, food waste bins, soft-plastic recycling solutions, toilet brushes and bathroom storage. Biffa processes UK waste streams into recycled material that can then become the raw material for new products. Where metal is used, including on dish racks and shower caddies, ReBorn works with UK stainless-steel manufacturing partners. Circularity is also considered during product development, with unnecessary combinations of materials minimised and components made removable or replaceable where practical. Importantly, the environmental claims are supported by independent
research. A lifecycle assessment by Brunel University London found ReBorn’s manufacturing model could deliver a carbon reduction of up to 79 per cent compared with comparable products made from virgin plastic and imported from the Far East.
What is ReBorn currently working on, and are there any new products, projects or developments that retailers should be aware of? ReBorn’s new shower storage range is now available at John Lewis, combining partially recycled stainless steel with plastic components manufactured using recycled UK waste. The company is also responding to changing consumer behaviour around recycling. Its Food Waste Bin and SquishBin for soft-plastic recycling are designed to sit on the counter rather than being hidden beneath the sink
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
