SNACKS & CONFECTIONERY Going nuts for nuts
The nut products market is enjoying significant growth and is projected to
reach USD 8.9 billion by 2027, according to a new report by MarketsandMarkets
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onsumers preference for nut-based products is being driven by a desire to help with weight management, improve muscle mass, and for clean label products. Nut ingredients are also
desirable, as they make bakery and confectionery products crunchier in texture and provide nutrients while also improving the taste. It is believed that various mechanisms and better planting
materials have been used to improve and support the number and quality of nuts produced throughout recent times. These changes
have reassuring effects on cropping systems and related agro- ecological management systems. The organic segment is projected to gain major share in the nut
products market by category. The absence of chemicals in organic nuts makes them different from conventionally grown nuts. Pesticides have been associated with a higher chance of conditions like ADHD, autism, cancer, and other reproductive and cognitive problems. Due to this, the demand for organic nuts is growing rapidly.
Snack products now enjoy non-HFSS classification
A snacks and confectionery giant is innovating to create new products or reformulating products that will not be classified as high in fat, salt or sugar (HFSS). Brands affected include including
belVita, Cadbury Drinking Chocolate, Maynards Bassetts and The Natural Confectionery Company. The UK business of Mondelēz
International is launching eight non- HFSS products to offer consumers more choice when it comes to snacking mindfully and managing their overall diet. Committed to Mindful Snacking, the business has long invested in offering wellbeing choices for consumers, from launching portion control pack formats to adding Snack Mindfully icon to all packs and supporting consumers with information. Louise Stigant, UK managing director at Mondelēz International, commented: “I’m proud of the non-HFSS ranges that we are developing in categories such as biscuits, confectionery and drinking chocolate. This is a result of a significant amount
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of work and investments that we have made to find opportunities to innovate and reformulate products so that we can give consumers more choice. “As custodians of some of the UK’s most beloved and iconic brands, we need to carefully balance the journey towards more non-HFSS products, alongside the need to meet the expectations of our consumers, we want to ensure we don’t compromise on taste or quality. This remains a complex challenge for the industry and one which requires ongoing partnership with Government.”
Teams of makers and bakers also developed non-HFSS products for its candy brands. These new launches contain fruit juice, natural colours and flavours which do not compromise on taste. In 2023, Mondelēz International
will further continue its journey to provide consumers with greater choice, including through offering products with improved nutritional profiles, by reformulating it Cadbury
Drinking Chocolate and Cadbury Instant Hot Chocolate packs to make them non-HFSS. This move compliments the existing non- HFSS products it already offers in the category. All these new products are made possible
thanks to the significant R&D footprint Mondelēz International has in the UK across Bournville and Reading which are home to two of 15 global research hubs Mondelēz International runs worldwide. The Business is reformulating products
where possible to give consumers a broad portfolio of choice for different needs and occasions.
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