NEWS | Industry Events EVENTS COLUMN


Vendex Scotland 14 September


Doubletree by Hilton, Glasgow


https://www.vend-ex.com Juice dispenser manufacturer embraces augmented reality


A manufacturer of juice dispensers is using augmented reality to transform its sales process, drive productivity and create new jobs. GenerationJuice, based in Bromborough, Liverpool City Region, makes app-driven drink dispensers, or drink hubs, designed to serve natural juice drinks from concentrate into reusable bottles, as an alternative to single use plastic and aluminium cans.


After success in the leisure and hospitality industry the business, which launched in 2019, has started to target emerging markets such as education and healthcare. It worked with Made Smarter’s Adoption


Programme in the North West to develop a digital demo experience using augmented reality to enable customers to visualise the dispenser on their site while tasting samples of the drinks at the same time. The app-based solution eliminates the time-consuming and inefficient face-to-face demonstration process which typically ties up two sales staff for half a day. GenerationJuice estimates that with new


marketing activity to generate demo leads, productivity will increase by 600% and turnover by 50%. The technology investment has also created two new jobs. Simon Edwards, co-founder, said: “The pandemic had a significant impact on the business, restricting our access to potential customers. We used the time to rethink the way we approached certain processes.”


Azkoyen Group acquires espresso machine manufacturer


The Azkoyen Group, the Spanish technology multinational, offering automated products and services has acquired Ascaso, a manufacturer of traditional premium coffee machines.


Ascaso is a family business, based in


Barcelona, that manufactures high quality traditional espresso machines. The company’s products feature a technology based on their 100% stainless steel composition, which allows significant energy savings compared with competitor machines. Azkoyen Group aims to continue the family’s legacy and maintain its commitment to the employees of its Barcelona factory. In addition, José Luis Ascaso, son of the founder and the


current chief executive will join the Group. The acquisition of Ascaso strengthens


the Azkoyen Group’s coffee business, which already accounts for 75% of the turnover of the Coffee Vending Systems division, and builds on its existing leadership in the OCS, Horeca and vending segments, completing the range of automatic and semi-automatic coffee machines and establishing the Group as one of the few full-service suppliers in the world. The purchase of Ascaso is said to transform


the Azkoyen Group into a benchmark in the coffee world, capable of offering a complete portfolio of premium brands and solutions and with an extensive presence in numerous international markets.


Vendex Turkey 12-14 January, 2023 Istanbul Expo Center https://vendexturkey.com


Venditalia


10-13 March, 2023 Firamilano, Rho


www.venditalia.com vendinginternational-online.com | 11


AVA Live 5 October


Britvic Retail Centre www.the-ava.com


19th Global Water Drinks Congress 9 November


Evian-les-Bains, France www.zenithglobal.com


Vendex North 10 November Leeds United Centenary Pavilion www.vend-ex.com


AVA Christmas Luncheon 8 December ExCel, London www.the-ava.com


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