NEWS | Industry Updates


Eco-friendly paper production boosts disposable cup market


A rise in the production of recyclable and bio-degradable paper has seen a resultant growth of the paper cup market which is currently worth $6.22 billion and is expected to grow to $9.1 billion by 2030. As per the report published by The Brainy Insights, rising consumption of drinks and fast food in evolved countries has led to new coffee shops and quick-service restaurants and this trend penetrating growing regions. The rise in population and increasing per capita income in developing nations have also raised the fast food and beverage market, with fast-food operations expected to significantly drive paper cup sales. Paper cups are seen to be affordable, environmental-friendly, and hygienic which raises the need for paper cups in takeaway and food delivery applications. The report revealed that the toxic nature of disposable plastics on the environment has encouraged the development of disposable packaging resolutions to lower carbon emissions as well as improve recycling and waste management. These elements are anticipated to maintain the demand for paper cups in forthcoming years.


COMPETITIVE STRATEGY To enhance their market position in the global paper cup market, the key players are now focusing on product innovation, mergers and acquisitions, recent developments, joint ventures, collaborations, and partnerships. Starbucks, for example started its “Borrow a Cup” industry in Seattle with a limited trial. The programme concentrates on decreasing waste from beverage cup trash by providing the customer the choice to give back their disposable beverage cup to the contactless stall at one of its five participating stores in Seattle in April 2021.


MARKET GROWTH & TRENDS • The market is encountering massive development due to demand from fast food outlets, cafes, and restaurants.


• Increasing per capita income, better living standards, and choosing suitable and disposable containers also propelled the market growth.


• Rising health awareness has seen a rise in popularity of non- reusable cups.


• The availability of recyclable and biodegradable plastic cups may hamper the market expansion.


• The need for paper cups expanded due to increasing international pressure on integrating sustainable materials in the food and beverage sector to stop the usage of single-use plastic and the growth of effective waste disposal and recycling systems for eco- friendly products.


• Growing innovation to substitute plastic with other materials has led to the development of paper-based packaging, including edible cups, paper cups created from grain, and others. Besides, focusing on compostable foodservice packaging will push the need for paper cups in the future duration.


12 | vendinginternational-online.com Some of the key findings in the report included the following:


In 2021, the double-wallpaper cups segment accounted for the largest share of the market, with 34% and a market revenue of 2.11 billion. The wall type segment is divided into single wallpaper cups, double wallpaper cups, & triple wallpaper cups. The double-walled cup contains two walls of paper with an air pocket that helps you hold it easily when serving hot beverages. Accordingly, double-walled is best for hot drinks, and the demand for hot beverages pushes the need for double-walled paper cups.


In 2021, the cold paper cups segment accounted for the largest share of the market, with 62% and a market revenue of 3.8 billion. The cup segment is divided into cold paper cups and hot paper cups. In 2021, the cold paper cups segment accounted for the largest share of the market, with 62% and a market revenue of 3.8 billion. The growth is due to the increasing popularity of consuming soft beverages, juices, and cold coffee among customers in today’s busy lifestyle.


In 2021, the institution segment dominated the market with the largest market share of 28% and market revenue of 1.7 billion. The end-user segment is divided into residential, quick service restaurants, institutional and others. In 2021, the institution segment dominated the market with the largest market share of 28% and market revenue of 1.7 billion. A significant driver is the rising adoption of disposable paper cups in academies, institutes, and colleges to serve water and other beverages.


Among all regions, the Asia-Pacific region emerged as the largest


market for the global paper cup market, with a market share of around 33.5% and two billion of the market revenue in 2021.


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