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Recyclable cup is a cut above recyclable Diamond Impresso DoubleWalled Hot Cup.Off


Global specialist in food and drink packaging, Huhtamaki, has just launched its new ffering customers a tactile and rther enhanced by the new


ergonomic grip, this modern diamond shaped embossing is furt ‘pause’ design.


It includes a sophisticated colour scheme that comes in a mixed sleeve of four


contemporary colours and features Huhtamaki’s pioneering iconography and QR code which allows users to easily find the nearest cup recycling hub.


Becci Eplett,marketing manager at Huhtamaki UK explains the cups’ distinctive benefits. “Our latest innovation, Diamond Impresso adds to the hugely successful ‘S’Wave and Bubble Impresso embossed range. As with all of the Impresso range, these cups use up to 25% less material than most other smooth walled double and triple wall cups on the market. This is a significant reduction in packaging weight without compromising cup performance and is ideal for businesses who ar e continually looking to improv e their sustainability.Our new diamond design feels great to hold and offffers enhanced insulation.”


nderstand that packaging is about so much more than hat goes around a product,“ explains Becci. “It's about building brands, protecting reputation, and opening up new opportunities in new markets. As with all our paper cups and containers, the new ‘pause’ Diamond Impresso is manufactured right here in the UK from 100% PEFC (Programme for the Endorsement of Forest Certification) paperboard, which is good for both the


purely w “We u in-store


environment and for the economy.” The Impresso range now comprises Diamond, SWave and Bubble and each of them


can be fully customised with a full colour, branded design allowing Huhtamaki’s customers to personalise the cups to their own design.


The new ‘pause’ Diamond Impresso is suitable for hot drinks and is recyclable at one of over 4,500 paper cup recycling points in the UK, where consumers can return cups via bring banks and take back schemes.


ry Updates


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