NEWS IndustryNn |


EW S Industry Update s ry Updates


Coca-Cola aims to getmore people recycling


Coca-Cola Great Britain has launched amajor new advertising campaign called ‘Round in Circles’ to remind people that all of its cycled, can be turned into new


bottles are 100%recyclable and, if recy bottles.


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Launched to coincide with Recycle Now’s RecycleWeek the aims to encouragemore consumers to recycle,which is essential to help create a circular economy for plastic b ttottles and packagingmore generally.


Kris Robbens,marketing director, Coca-Cola Great Britain said: “With this campaign we want to raise awareness that all of our bottles can be recycled and turned into new ones.As well as taking action tomake our packaging as sustainable as possible, it’s important that we use ourmarketing and communications to encouragemore people to recycle our bottles aftfter they have enjoyed the drink. They aremore likely to do this if they know they can be turned into new bottles again.Across all of our brands we want to usemore recycled material in all of our packaging, however that requiresmore of it to be collected so that it can be reused tomake new bottl Craig Stephens, Recycle Now campaignmanager


said: “We are es.”


to prove that bran d RecycleWeek 2019


thrilled by the new campaign fromCoca-Cola and their ongoing commitment as on e of our founding UK Plastics Pac tmembers. is focused on taking action and this certainly goes s like Coca-Cola are committed tomaking a


difference to our environment. Coke has been at the forefront of the industry-wide discussion around the changes in the way we design, produce, use, re-use, dispose and reprocess packaging.While finding themost sustainable packaging solutions is a critical part of a circular model, recycling infrastructure and behaviour also need to be considered a priority.”


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The campaign has been launched as part of Coca-Cola’s ongoing sustainable packaging strategy,which was first announced in 2017 and set out its ambition to work with others to ensure that all packaging is recovered, so thatmore is recycled, and none ends up as waste. It is the latest in a series of actions including:


Coca-Cola also continues to champion reformof the existing recovery and recycling ys stems in Great Britain and supports th e introduction of a well-designed deposit return scheme to help get more packaging back.


NewMDB Version 4.3 published The National AutomaticMerchandising Association (NAMA)


has published a new version 4.3 of theMulti-Drop Bus (MDB) standard.


This update was primarily the proposal of the EVA VA Standards


Committee, presented and discussed with 15 NAMA experts earlier this year, amended and expanded before approval. Now all the final additions and proofing have been made, and the new version 4.3 has offfficially been published by NAMA. “As VDI coordinator, I applaud the fine work of this committee under the skillful leadership of Chris Lilly, Bob Ross, and Vladimir Lopatin,” said Michael Kasavana, NAMA Endowed Professor Emeritus. “Committee members provided valuable input that impacts our industry tremendously.MDB Version 4.3 allows for a comprehensive treatment of cashless transactions across convenience services. The MDB standard has a long and reliability, and MDB Version 4.3 is built on principles,” he concluded.


“A


The MDB Versi the same proven history of quality


on 4.2 standard had not been revised for eight


years.MDB Version 4.3 is now available as a downloadable PDF on the NAMA website. It is important to note that compared to the earlier version,MDB Version 4.3 revisions only appear in ‘Section 7 – Cashless Devices.’ The revised Section 7 is color coded to help clarify the changes. All other sections of MDB Version 4.3 rem ain identical to those of MDB 4. 2 .


Among the seven new changes and functionalities are a new remote vend feature to allow selection and payment of products through the use of mobile phone applications without h the vending machine buttons, as well as on additions.


basket and coup the need to touc


Masteroast appoints new commercial director


Masteroast Coff


specialist private label roaster,, has appointedMatthewMills as group commercial director tt


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Matthew, son of the original founders, re-joins the family owned business after a highly successful 15-year career trading green coffffee on three continents,most recently based in New Yo


ft York.


Managing director Andy Fawkes commente :d “I am e g te have someone of Matthew’s expertise and experience within the company, and his appointment underlines our long-term commitment to continuing what we do as a strong, independent player in the UK and Europeanmarkets.”


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Masteroast has recently been spearheadingmarket developments in sustainable coffff ee products, including biodegradable coffffee bags and recyclable aluminiumcapsules, and has pledged to convert at least 70% of its customer packaging ontomore sustainable platforms over the next two years.


“We have always been ahead of themarket,” states Fawkes, quoting the fact that the company is one of few in Europe that boasts carbon capture through catalytic converters on itsmain roasters. “We have traditionally tended to hide our light under a bushel, bu t our customers should be proud of the fact and spread the word,” he added. Matt


tthew’s group responsibilities also include coffff ee sourcing strategies andmanagement of Masteroast’s commercial interests at origin, including a recently acquired part ownership of a coffffeemill and exporting company in Colombia .


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