Nu |NEWS Industry
Rapid growth in alkaline water consumption is predicted for the next five years, according to a new report from food and drink experts Zenith Global. Global volumes are forecast to jump from 635 million litres in 2018 to 2,200 million litres by 2023. “Alkalinity has become a high value point of difference for both manufacturers and consumers,” commented Zenith Global senior consultant Robin Bell. “It has a broadening target audience and multiple consumption occasions that we have identified.” Global value is rising even faster than volume. Volume has grown by an average 12.2% a year since 2013. Value has advanced by 21.6% a year, reaching $883 million in 2018 and expected to exceed $4,300 million in 2023.
Global alkaline watermarket to treble by 2023 ff
“Our new report is an essential guide to any business already in or considering entry into the global alkaline bottled water market and accompanies our comprehensive portfolio of water reports,” Robin Bell added.
In 2018, 96% of the world’s consumption of alkaline water was in Japan and North America. North America has become the key driver of market growth, increasing by 44% a year since 2013. Two brands, Core and Essentia, have led the way. “Following Coca-Cola’s Smartwater Alkaline launch in 2018, we anticipate even greater development of the sector in the next few years,” Bell concluded. The 2019 Zenith Global AlkalineWater Report contains market analysis from 20 13 to 2018 with forecasts to 2023 and over 40 bran d profiles tracking th e latest innovations .
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EW S Industry Updatesry Update s
New vending data reveals a healthier approach to food on the go The latest 2019 vend statistics fromThe Vending People – the UK’s largest privately-owned vending company reveal
ZERO sugar drinks take 42%of themarket, outselling high sugar ones by twice th analysed vends acrossmore than 900machines placed during the first half of 201 the latest snack and drink trends as part customers stock what sells based on expert
The analysis of the 2019 drink trends reveals:
- ZERO sugar drinks sold in 2019 were up by 33.6% from2018 - ZERO sugar cans have the highest increase year-on-year at 38.2% - High sugar drinks sold in 2019 decreased by 3.0% from2018 - High sugar bottles sold in 2019 decreased by 19.8% from2018
- Despite the previous high sugar trends, the amount of high sugar cans sold in 20 19 increased by 12.3% from201 8 The analysis of the 2019 snack trends reveals:
- Snack’s overall gr ew year-on-year by 16% - High sugar snacks have the lowest increase year-on-year of 22.4%
- Transition snacks (viewed as healthier than high sugar) have the highest increase year-on-year across snacks at 35.7% - CQUIN-compliant snacks (less than 250 calories) increased year-on-year by 13.2%
- CQUIN-compliant snacks (less than 250 calories) sold 220%more than high sugar snacks in 2019
In-housemerchandising analyst at The Vending People, commented: “While the sugar levy of April 2018 impacted drink habits, the trend of choosing cans over bottles and the increase in high sugar cans is an interesting one. The overall rise in ZERO sugar bottles and cans implies vending customers aremaking a more health-conscious choice on a regular basis. However, the fact that high sugar cans show year-on-year growth indicates that high sugar cans are bought as a treat.
The snacking se ction of our analysis reveals an interesting new growth trend of t ransition snacks, but the health y CQUIN-compliant snacks nevertheless remain dominant.”
The Evolution of Snacking campaign aims to help consumersmake the transition to a healthier snack choice. By raising awareness of snack habits and by highlighting year-on-year changes, The Vending People hope to encourage consumers to explore alternative snacks. The Vending People’s new healthy pop-up vendingmachine range supports this campaign. It features sugar-free drinks and snacks below 150 calories,making these fully CQUIN-compliant while also offffering a tast y snack range .
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rt of the company’s Evolution of Snacking campaign. The Vending People help rt analysis of vend products.
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