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WATER & WATER DISPENSERS


AI drives smarter, greener industry — but manual workloads are holding staff back


N


ew research from BRITA Professional reveals manual tasks – such as inventory management, scheduling


and reporting – are costing hospitality operators weeks of lost productivity.


• More than a third of hospitality employees (35%) are spending 6-9 hours per week on manual work that could be automated – equating to nearly 49 full working days lost annually. Automated tasks could encompass water systems as offered by 


• An additional 14% are spending up to 14 hours a week on these tasks, costing businesses as many as 78 working days per year.


The research shows that 69% of hospitality operators have integrated AI into their long-term strategy. The technology is


 reduce waste, and empower employees to focus on higher-value tasks such as customer relationship management, strategic planning and leadership. 64% also say AI is enabling staff to take on more sustainability-focused work, with 59% using AI for real-time feedback on energy and resource usage. Despite progress, everyday manual tasks still consume valuable staff time. While many hospitality businesses have embraced AI and smart technologies at a strategic  through to daily operations. “AI and smart technologies are playing


a transformative role in the hospitality industry – both in driving sustainability  employees, but it’s clear that there’s still  between strategic ambition and day-to-day execution” said Samantha Scoles at BRITA Professional. “The BRITA iQ Meter - an advanced digital


 helping to close this gap, providing digital


  As operators evaluate the impact of their investments, the research reveals where smart technology is already delivering value: • 69% of hospitality leaders cite energy savings as the top metric for AI and smart tech success


• 56% point to increased employee engagement in sustainability initiatives


• 59% report they are automating routine energy management tasks


From automated water systems to energy-


 is supporting the hospitality sector with smart, sustainable solutions powered by cutting-edge technology. BRITA’s iQ range  the PURITY C iQ and iQ Meter – with its iQ Portal cloud-based monitoring system to help operators modernise their operations, reduce environmental impact, and enhance staff productivity. The goal: to deliver seamless innovation that frees up valuable time and meets growing sustainability expectations – without compromise.


Wenlock Spring launches superhero sculpture on a mission to champion sustainability


Premium water brand Wenlock Spring has unveiled a new sculpture  Coolertron, Droid number H-20 is made entirely from repurposed


water cooler components – including cases, lids, drip trays and cup dispensers - and has been commissioned as part of the company’s mission to drive awareness around sustainability and recycling. Crafted by artist Luke Kite, the sculpture aims to inspire consumers and businesses alike to reconsider how materials are used and how sustainability can be embedded into everyday decision-making. Bruce Orme, director at Wenlock Spring, which has supplied high- quality spring water to the hospitality and specialist retail sectors for over 30 years, said: “Coolertron is more than a sculpture - it’s a statement. “It represents our belief that sustainability should be embedded in every part of our business, and is a bold, creative embodiment of our long-standing commitment to the principles of reduce, reuse and recycle. “Created to spark curiosity in the community and get people of all


 to start meaningful conversations and encourage positive action. “We’ve always believed that progress comes from action, not just intention, and Coolertron is proof of that in physical form.” The launch of the sculpture comes at a time when Wenlock Spring is continuing to lead on sustainable packaging innovation, offering fully-recyclable glass and PET bottles and aluminium cans, and investing in long-term circular practices across its supply chain.


18 | vendinginternational-online.com


The company recently received industry recognition for its efforts, winning Best Sustainable Product at The Vendies Awards, where judges praised its end-to-end environmental strategy. “We don’t just meet sustainability standards - we aim to set them. “From renewable energy to regenerative agriculture, we see our


land, our packaging and our processes as part of a bigger picture. “Coolertron is our way of bringing that story to life in a visually impactful way, and is a creative and powerful reminder of what’s possible when we rethink waste. “We want it to spark curiosity and get people thinking. Everyone has a part to play, and even small changes can have a big impact,” Bruce added.


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