SOFT DRINKS & FLAVOURED WATER
The partnership continues Coca-
Turning empty plastic bottles into VIP fun through reverse vending solution
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The National Diet & Nutrition Survey carried out by Public Health England has found that the number of children and adults consuming sugar sweetened soft drinks soft drinks industry to call for a rethink on a lowering of the sugar tax threshold. BDSA Director General Gavin Partington
said: “We are not surprised that the latest NDNS data shows a decline in the consumption of sugar-sweetened soft drinks among teenagers and adults. “The soft drinks industry has led the way
in providing consumers with the widest possible range of choice, including both low and no-sugar alternatives as well as variable
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rom a single recycled bottle to a once- in-a-lifetime adventure, Coca-Cola and Merlin are making sustainability fun
and rewarding for families across the UK. This summer, for the fourth year running, thrill seekers can win VIP experiences at some of the UK’s most iconic family attractions. By simply recycling an empty 500ml plastic bottle at one of the specially designed reverse vending machines located across Merlin Entertainments UK attractions, people will be in with a chance of winning an unforgettable prize experience.
Fewer children and adults consume high-sugar drinks
pack sizes, with many manufacturers starting this reformulation work before the Soft Drinks Industry Levy (SDIL) was announced, and many more continuing since.” Mr Partington said the survey results underscored the point that the Treasury’s plans to reduce the maximum amount of sugar allowed in drinks before they become subject to the SDIL from 5g to 4g per 100ml were “misguided and unjust”. “The Government’s own research shows
that this proposal will cut the calorie equivalent of half a grape a day per person at best. stable market, risk deterring future investment,
Cola’s ongoing relationship with Merlin Entertainments, which has seen over 175,000 plastic bottles collected via the reverse vending machines since they were Recycling champions could be in with a chance of winning VIP prizes at Cadbury World, including a Cadbury Character Afternoon Tea, adding an extra layer of excitement to this year’s offerings. 12 Merlin Attractions will be providing prizes for winners to enjoy, such as a VIP experience and behind the scenes tour in Sharkbait Reef at Alton Towers Resort, a VIP Giraffe Encounter at Chessington World of Adventures Resort, a Snorkelling with Sharks Experience at SEA LIFE Blackpool, plus conquering the 127ft climb of one of the UK’s tallest rollercoasters, The Swarm at Thorpe Park. Families and friends across the UK will have access to these brilliant prizes by recycling one 500ml drink and will get the chance to win a once-in-a-lifetime prize. Elodie Peribere, marketing director at
Coca-Cola Great Britain, said: “We’re thrilled to continue our partnership with Merlin Entertainments for a fourth year, turning recycling into an exciting opportunity for families and thrill seekers across the UK to win fantastic prizes. The reverse vending machines are a fun and impactful way to encourage sustainable habits while creating magical memories.”
and stall growth in a sector that has already invested heavily to reformulate all while facing and soaring ingredient costs. “Diet and obesity are complex issues that
to reconsider the proposal for lowering the SDIL threshold and instead focus on formulating a far-reaching plan based on strong evidence that can help people live healthier and more active lives.”
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