COFFEE & TEA
How Gen-Z chooses Java
The out-of-home hot drinks market is thriving with research showing 82 per cent of people visit a coffee shop at least once a week and its largely down to a new breed of younger connoisseurs.
The traditional lattes, cappuccinos and black tea still dominate, but there’s a more adventurous youthful palate that is looking to try something new that delivers on both quality and flavour. While taste is essential, younger coffee and tea drinkers also have a thirst for knowledge not only about the flavours and how they will affect their dietary choices but also the story behind the coffees and their supply chains.
John Broad, head of Ringtons Beverages for Business out-of- home division says: “We’re finding younger tea drinkers look for quality and more of the businesses we supply are opting for our premium tea products which give a fuller, more natural flavour. Similarly, with coffee, younger people in particular are more knowledgeable than ever and we’re seeing a growing nation of coffee connoisseurs. “Not only are they looking for the best tasting coffee, but they
are interested in the origin of the coffees and we have found our single origin roasts are growing in popularly. Menu-wise younger customers are increasingly looking for drinks that suit their dietary preferences or which meet their healthy lifestyles – and which look great when shared on social media. Coffee brand manager at Aimia Foods George Thomas has similar views contending that it’s the millennial movement that is majorly influencing the out-of-home market. “This is largely down to the fact that the palates and attitudes of
young, coffee-loving consumers are rapidly maturing with many now expecting a better-quality cup of coffee as standard, no matter if they are making a coffee purchase from a café, coffee shop, or via a vending machine. George believes that this trend reveals a clear direction for
operators. “If they want to satisfy this nation of self-proclaimed coffee connoisseurs and impress both from a taste and quality point of view, they must purchase high-quality ingredients.”
22 |
vendinginternational-online.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
