LAVAZZA
Lavazza serves its ninth year at Wimbledon
Global coffee company, Lavazza, returned to Wimbledon this year as the official coffee of the championships.
The partnership, now in its ninth-year running, has gone from strength-to-strength, reaffirming Lavazza’s commitment to the UK market and its dedication to reaching new consumers in search of authenticity, quality and renewed experiences. Lavazza’s 100 expertly-trained baristas served up to 500,000 tennis fans authentic Italian coffee from 60 service points across the two-week tournament. For the tennis-loving crowds, both inside Wimbledon’s grounds and outside in the queue where spectators eagerly awaited entry, Lavazza coffee was served in a variety of classic and limited-edition serves to appeal to the vast British and international audience.
SUSTAINABILITY AND INNOVATION Further showcasing its dedication to sustainability, Lavazza unveiled its new 100% compostable capsules, Lavazza Eco Caps at Wimbledon. Made with “aroma safe” technology, a self-protection technology that creates a barrier against oxygen to keep the coffee fresh and to preserve quality and taste, the Lavazza Eco Caps are unlike any other compostable capsules on the market.
“For Lavazza, sustainability is fully integrated in the business
strategy,” says group vice chairman, Marco Lavazza. “The new Lavazza Eco Caps will replace the entire range of capsules for home consumption in UK and are in line with the quality standards of absolute excellence that characterise all Lavazza products. The company is a firm believer in this major investment, which confirms our commitment to sustainable development”. Compatible with Lavazza A Modo Mio and Nespresso coffee machines, the new innovation sets the brand on a strategic path to replace its entire range of at home capsules by the end of the year, reinforcing its ongoing dedication sustainability. Lavazza Eco Caps were sampled for the first time ever at the Lavazza Air Stream at the Wimbledon Queue, and will be available to buy across the UK by November 2019. Furthermore, Lavazza ¡Tierra!, the collection of fine and sustainable blends from communities and territories that have been involved in the Lavazza Foundation, served as the main focus at the two Wimbledon Queue Lavazza bars, Aorangi and The Baseline Bar.
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