LAVAZZA
Developed jointly with the Rainforest Alliance NGO which has helped over a hundred farming families rebuild their coffee plantations, ¡Tierra! also featured in a new space onsite at Wimbledon dedicated to showcasing brand innovation in sustainability.
LAVAZZA 2018 FINANCIAL RESULTS With a turnover of €1.87 billion (an organic growth of + 6.6%) and 64% of revenues coming outside of Italy, the Lavazza Group continues its international development – particularly in France, North America, Europe Eastern Europe and the United Kingdom – thus strengthening its global competitiveness. In 2019, the Lavazza Group continued its expansion thanks to the
integration of the companies acquired and the organic growth of the Group. “The spirit of enterprise, innovation and our passion for authenticity and Italian quality guide all our achievements. Our strategic choice is to be a global pure coffee company, which means focusing exclusively on high quality coffee in all its forms through a multi-brand strategy,” says Giuseppe Lavazza, Lavazza Group vice chairman. “The presence at Wimbledon represents for Lavazza the demonstration of the willingness to invest in consumer engagement through branding activities in a key market for the growth of the Group.”
LAVAZZA AND TENNIS: A LONG-LASTING RELATIONSHIP CELEBRATED “ON AIR” Cementing the company’s global commitment to tennis, Lavazza maintains its position as the world’s only food and beverage brand to partner with all four Grand Slam tournaments – for the fourth year running – serving Italy’s best-selling coffee to more than three million tennis lovers at the prestigious Roland Garros, US Open and Australian Open tournaments, in addition to The Championships, Wimbledon. To mark its ninth year, Lavazza introduced a new partnership with
last year’s champion in women’s singles at Wimbledon, Angelique Kerber. German professional tennis player, Kerber, who won her first Wimbledon title last year beating the seven-times champion Serena Williams, joined Lavazza as a Wimbledon 2019 ambassador and participated across several Lavazza activations onsite. A former world No.1 and winner of three Gland Slam tournaments, Kerber features alongside Carlos Moyá and Andre Agassi in the brand’s ‘More than Italian’ TV ad which celebrates Lavazza’s long-standing relationship with the world of tennis.
LAVAZZA ANNOUNCES NEW GLOBAL GASTRONOMY AMBASSADORS
Lavazza is continuing to collaborate with some of the world’s most highly regarded chefs as part of its ongoing dedication to the world of top gastronomy. The newest additions to its ranks include multi- Michelin-starred chef Jason Atherton and British chef and restaurateur, Shaun Rankin, who is now an official Lavazza ambassador after working with the brand for many years. Atherton and Rankin join a number of acclaimed Lavazza chef ambassadors including Massimo Bottura (Osteria Francescana), Ferran Adrià (El Bulli fame), and Michel Bras (Bras Restaurants). Atherton, one of the UK’s most prolific chefs and owner of six acclaimed London restaurants including flagship restaurant Pollen Street Social, has signed a three- year partnership with Lavazza, while Rankin, one of Jersey’s most renowned chefs, is kicking off an official two-year agreement with the brand. Both partnerships include bespoke recipe development heroing the quality and taste of Lavazza coffee, as well as appearances at major Lavazza events including Royal Ascot and Wimbledon. Atherton and Rankin will both serve Lavazza coffee across their restaurants as part of the partnerships. Atherton has selected Alteco (organic), which is 60%
arabica and 40% robusta and is enriched with UTZ sustainable farming, for his renowned UK restaurants, while Rankin has selected Top Class from Lavazza’s new Classic Collection range, which contains a fine selection of washed arabica carefully blended with washed and semi-washed robusta, for his restaurant Ormer in Mayfair. Lavazza has also announced a
partnership with BBC One’s MasterChef 2016 finalists, Billy and Jack, who will work as ambassadors across a number of activities throughout 2019, kicking off with Wimbledon. Also present at Wimbledon this year is longstanding Lavazza brand ambassador, Albert Adrià, who will be creating a bespoke dessert for guests at Lavazza’s Wimbledon marquee, inspired by his dessert-only venue Cakes & Bubbles located in Hotel Café Royal. Andrea Bello, marketing director of Lavazza UK & Ireland, said: “Lavazza has an ongoing commitment to excellence and a vocation for experimentation in the world of coffee, and adding hugely talented chefs like Jason, Shaun, Billy and Jack to our family further cements the brand’s strong dedication to top gastronomy globally.” Atherton says: “I’m delighted to be collaborating with Lavazza, a brand that I have been a long-time fan of and one that
is hugely invested in the world of top gastronomy. I look forward to kicking off the partnership by hosting an exclusive dinner at one of my restaurants on the evening of Lavazza’s top gastronomy day at Wimbledon.” Rankin says: “Lavazza is a brand that
represents true Italian quality and taste and I have been proud to have worked with them for many years. I now look forward to continuing this special partnership in an official capacity as a top gastronomy ambassador.”
Lavazza has been synonymous with global haute cuisine for more than a decade and has found a perfect match in top gastronomy. Following its success with global chef partnerships, Lavazza embarked on a programme to work more closely with the local gastronomy scene. The visionary approaches of these chefs and associations have resulted in interpretations co-created with Lavazza where the authentic quality Italian coffee experiences Lavazza is known for are protagonists. Lavazza’s Top Gastronomy programme
now features 64 of the UK’s very best restaurants and hotels with 9 Michelin- stars where Lavazza coffee can be enjoyed, including Texture and Seven Park Place.
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