NEWS | Industry Raising the bar


Global sports and nutrition brand, Grenade, report outselling a Grenade


rts that is now


has boosted its total value sales and is now reported ll other chocolate bar brands in UK supermarkets.


to be the second bestselling chocolate bar in the UK, with the exception of Kinder Bueno, jumping from fourth to second spot in an as little as eight months.Within the latest 12 weeks alone, Grenade Carb Killa is reported to have a 31% share of the market. Alan Barratt, CEO and founder of leading of Grenade said: “In August 2018 we became the fourth best-selling chocolate bar in the UK, something that seemed such an achievement when we launched our Carb Killa bars in 2015.We then made it our mission to climb even higher to compete with the biggest brands in the world.


“Eight months later and we are now outselling all other chocolate bar brands apart from Kinder Beuno.”


Snacking is a major market within the UK and is currently estimated to be worth around £18billion. However, the sector is rapidly evolving, and an increasing number of shoppers are now looking to transform their snacking habits by turning to healthier options.


Alan continued: “In today’s society, the snacking sector is being driven by three key drivers – health, taste and innovation, and it’s essential that the products that are out there tick all of these three boxes. We are on a mission to banish bland and thanks to our Snacking Revolution campaign,more and more consumers will become switched on to the fact that nutritious and appealing snacks do exist and that healthier eating doesn’t ever have to be boring.


“It’s important manufacturers and brands respond to consumer demand for healthier


alternatives that use less sugar or low sugar alternatives, as well as boost the nutritional value of their products by adding protein. In addition, people’s lifestyles are now much busier and there’s a high demand for healthy snacking products that keep them fuller for longer whilst providing optimum nutrition,” concluded Alan.


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Grenade wins fast track 100 award for fiftfth year running


Global sport rts and nutrition brand, Grenade has been


Sunday Times Virgin Atlantic Fast Track 100 Awards, fth consecutive year in the 22nd


recognised for the fift


Grenade won the Emerging Brand Award which held last month.


was presented by The Sunday Times Enterprise Editor, Peter Evans to Alan Barratt, CEO and co- founder of Grenade, whose Carb Killa bars have become the number two best-selling chocolate bar in the UK.


Alan comments: “This is the fiftfth year in a row


Grenade has been in the Sunday Times Virgin Atlantic Fast Track 100 but being singled out to win this special recognition award with the other fastest growing companies in the UK is something for us to shout about.


“Our success is down to having the best products, a loyal customer base, as well as a hard- working and passionate team at Grenade.Our award-winning Carb Killa bars are not only owning the protein bar market, but we are now dominating the chocolate category too, with our products going from fourth to second spot in just four months.


The Fast Track 100 annual conference and awards dinner celebrates the best of British entrepreneurship, bringing together the founders and directors of the UK’s private companies with the fastest-growing sales.Over the last three years, this year’s cohort have grown their sales by between 46% and 233% pa to a total of £3.1bn. They employ 16,900 people, having added 12,200 jobs over the period.


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Congratulations to our friends in Scotland for achieving @LivingWageUK ac of


us making #vending better creditation, still not enough


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See page 21 of this month’s @vendnews - we share what we've been up to over the past 12 months & our success strengthening relationships


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L-R: Peter Evans, s, Sunday Ti co-fofounder of Grenade Times with Alan Barratt,t, CEO and


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