ETHICA


CAL VENDING


Improving your ethical status


Ethical sourcing is about ensuring products are obtained responsibly and sustainably, but also about treating workers fairly and protecting the environment. Some suppliers to vending take this very seriously, so let’s take a look at what’s happening and why.


say that both customers and businesses are taking With all the focus being placed on green issues cu


at their traditional practices.


One only needs to look at the cosmetics industry where rising numbers of customers are supporting cruelty-free brands, to understand that what we buy, and how it came to be, is more


cases on the ‘greenness’ of their products and that And businesses understand that their reputation important to us now than ever before.


workers in their hinges in some


supply chain are able to prosper in a safe working environment. Managing director of 4 Aces Chris Penn says: “Companies stand and fall on what are perceived to be their ethics and values. This is true now more than ever as we live in an age of advanced,multi- media technology – thoughts are posted on line faster than you can think them and consumers are far more informed than ever before. “We are finding that our customers are now more geared to giving their business to companies that reflect their values and, for us, our ethical status is oftften measured by our green credentials.” 4 Aces decided 18 months ago to extend its sustainable offffering leading to the growth of its Planet range. The company constantly adds to the range mindful that customers want evidence that it is tted to offffering choice.


also committ


Chris adds: “Running an ethical business for us, however, also means managing and overseeing fair practices in all of our relationships, including customers, staffff and suppliers. For this reason we partner with companies who share our standards and


“Again, it is about working with companies that r value quality as highly as we do.


To be truly ethical, you have to commit to dealing with the most ethical operators and considering all points of the supply chain. Yo


values. To You’re only as strong as your weakest link.” 24 | vendinginternational-online.co m eflect your own


a long hard look rrently, it’s fair to


THE STANDARDS


With sustainability such a key factor in ethical business practices, there are a number of standards/labels which point to the credentials of a supplier.


tter working conditions; the Rainforest Alliance which is awarded for upholding rigorous environmental and social conditions; and the National Federation of Colombian Coffffee Growers that promotes production and exportation of Colombian coffffee. Amia Foods is one company


Some of the better-known standards include Fairtrade which requires farmers to be paid a fair price for their produce and have bett


certifications boasting all of the that prides itself on its


aforemetioned labels. Sarah Mendlesohn, hot beverages


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