VENDING IN EDUCAT CA


ATION 4 Aces biodegradable range


Schooled in vending opportunities


Young customers are the influencers of the future and withmore than half the world’s population aged under 30, it’s a group that offersmassive potential for the vending sector.


Yo


It follows that educational institutions, from schools to universities and colleges, should be a significant target market for vending operators and it’s worth forming a better understanding of the


What are their habits? How do they want to pay So, what is it that young customers want? average customer.


for purchases? And, what issues are becoming important to them such as the trend towards healthy eating and the increasing focus on sustainability?


(BCA),millennials contribute 50 per cent of all According to the British Coffffee Association SPECIALITY COFFEE


They are also drinking more speciality coffffee the coffffee consumed out of home in the UK.


such as lattes, flat whites and Americanos. Add to that, ground coffffee and single-serve


popular, particularly amongst millennials (aged coffffee pods are becoming increasingly


16 to 34), who account for 16 per cent of all


Eden Springs managing director Brian buyers.


university students, are increasingly on the go Young people, especially


Macpherson says: “Yo


transportable yet still provide them with a and are looking for coffffee drinks that are


coffffee shop experience.


One solution is the company’s ZEN espresso and instant coffffee machine said to bring a


serving lattes, cappuccinos and espressos with barista style beverage to the campus by


the option to customise the drinks to the customer’s liking.


28 | vendinginternational-online.com


ZEN coffeemachine Eden Springs’


YOUTH GOES SUSTAINABLE


In the last few months the issue of climate change was thrust into the spotlight when school children across the globe joined protests in a drive to urge politicians to take urgent action to slow global warming.


These pupils and their slightly older university


counterparts make up a growing youth contingent that wants the human race to behave responsibly in the interests of the planet. And that’s not surprising as they are likely to be the biggest victims of the looming climate crisis.


4 Aces managing directo reaching out to this market,


you have to acknowledge r Chris Penn says: “When


that these individuals have strong opinions and are well-versed in sustainable issues. As such, it’s absolutely critical that you offffer them the most sustainable hot beverage offffering across all of the ingredients and packaging, from bean to cup. “They will notice the cup and be aware of any eco- credentials, or lack of, so make sure you are providing the most eco-friendly offffering that you can source. Look for the seedling logo and make sure that the cup is biodegradable and can be composted fully as that is the only viable choice for most younger consumers now.”


Westomatic marketing manager, Daniel Tanner, adds that single-use plastics are also becoming extremely unfashionable among modern universities.


Ta


“Replacing bottle vendors with water dispensing machines seems to be the direction of travel. A university administrator at Vendex North 2018 told us that they were looking to buy reusable water bott for the entire administration and dotting refill station s around the campus.”


ttles


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