FERRERO


Time for fresh thinking research reveals


New research has revealed that some fresh thinkingmay be needed to secure event bookings, with value formoney proving the number one reason to book while dated complimentary products could be doingmore harmthan good.


The survey of event managers, offffice managers, PAs and F&B managers delved into what are the key influencers for booking meeting and conference venues, as well as pet hates.With over a third (38%) likely to book meeting spaces at least once a month, operators could boost profits in the year ahead if they can tick the boxes for value (71%), excellent service (70%) and high quality food


PA


With value the number one reason to book, the i and drink (67%).


research from Ferrero Foodservice, liftfts


the 201 organisers questioned believe complimentary product as over half of the lid on the all-important


unwrapped mints getting the thumbs product proved crucial however, with Choosing the right complimentary freebies would enhance their event.


while a third (33%) said they looked down for being unhygienic (51%),


dated.When it comes to keeping events fresh, tic tac proved the top choice for business-related events –


would use the brand if a venue offffered with 93% of organisers stating they


it.


Zareen Deboo, foodservice channel Speaking about the research,


Ireland says: “Our survey reveals value operators manager, Ferrero UK &


and quality are two key influencers when it comes to booking a venue, but the devil is in the detail. This is a


booking on a monthly basis, operators products; with a third of organisers introduce premium complimentary brilliant opportunity for venues to


are in a great position to cash in on the demand for quality.”


ndependent


Celebrating its 50th birthday this year, tic tac is the fresh way to provide complimentary mints. Each branded mini pack contains four peppermint flavoured tic tac, encased in a convenient and hygienic format.


Ideal for receptions, welcome packs and coffffee breaks, tic tac will not only enhance events, but boost business and profits too. Zareen explains: “We’ve spoken to the decision makers and little touches mean everything.Organisers now demand high quality, including brands. The good news is tic tac looks great and can really create a professional image. It can benefit your bookings too, as 81% would think more highly of a venue and be more willing to re-book – making it a win- win for venues and their customers.”


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WIN £250WITH TIC TAC! To celebrate 50 years of fresh thinking Ferrero Foodservice is giving two event organisers the chance to win £250. Visit


To


to enter an www.ferrer


free tic tac Fe ofoodservice.com/uk/en/


mini packs to freshen up d you’ll be sent 100


your business and conferencing.


Ferrero was fofounded in 1946, and today is one of the world’s largest confefectionery companies with a port


rg ry nutella, Ki


rtfofolio that includes Fe Kinder and tic tac.


For more information on


Ferrero Foodservice please call 0208 869 4000 or visit rv


www.ferrerofoodservice.com/en/ uk/welcom e


vendinginternational-online.com | 19 Ferrero Rocher, r,


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