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Euronics heralds new ‘Closer than you know’ ad campaign


The advert follows the morning journey of E


uronics has launched a new, always-on advertising campaign championing


Euronics agents and showcasing the neighbourly touch they deliver to the local communities they serve. The company said that the campaign will form a


foundation for the brand going forward. The campaign is designed to resonate with


Euronics’ key audiences, nurturing a deeper connection between the brand, its agents and consumers. Taking a multi-channel approach, with content for social, web, point-of-sale, TV, and radio.


a Euronics store owner, walking to work and interacting with her local community. Many people know the Euronics name, without knowing or realising that their high street has its very own Euronics retailer. With over 600 stores, Euronics aims to highlight that their stores are ‘closer than you know’; and how their Euronics Way brand promise, giving communities the helping hand they need, before, during and after a customer’s purchase, makes them different from their competitors. Paul Goldsmith, head of marketing


and e-commerce at Euronics UK, said: “At Euronics we’re dedicated to serving our local communities, many Euronics agents are family businesses based on highstreets across the country – that is our power. “With this new campaign we wanted to highlight the dedication, knowledge and support our agents provide to their local area. We also wanted to place the consumer at the heart of the story to creative a narrative that speaks directly to the needs and desires of our customers.” Over 2,000 products are now on the Euronics


website, which local agents can tailor to suit the stock they have available in their stores, with every penny spent online going towards the customer’s local Euronics.


ESF featured in major royal book on shaping the UK’s future leadership


E


lectrical Safety First is part of a select group of businesses and charities


featured in a new book commemorating King Charles III’s 75th birthday. ‘King Charles III: The Leadership and


Vision of a Modern Monarch’ is an illustrated hardback book written by The New York Times best-selling author and royal biographer Robert Jobson and published by St James’s House. Electrical Safety First’s chief executive


Lesley Rudd is interviewed for the book, which profiles the success of the charity in


6 | www.ierdaily.co.uk


campaigning for change to help save lives. In her interview, Ms Rudd said: “We are only a small charity, but we punch above our weight. We get our campaigns into the national media, which raises consumer awareness and puts pressure on the government to act on dangers facing UK citizens. “International governments have sought our advice, and we are in regular conversation with politicians, civil servants and industry in all four home nations. Our focus is electrical safety, and saving lives is what motivates me and my colleagues every day.”


Haier Smart Home awarded Sustainable Markets Initiative 2023 Terra Carta Seal


T


he Sustainable Markets Initiative today announced that Haier Smart Home, the


number one company globally in major home appliances, has been awarded its 2023 Terra Carta Seal. The Seal recognises global companies which


are actively leading the charge to create a climate and Nature-positive future. The Terra Carta Seal is awarded to companies which have demonstrated the success of a high-impact, large scale company-wide project, initiative or strategy which aligns with one or more of the Sustainable Markets Initiative’s 10 Terra Carta Articles. The Articles underpin the Terra Carta, the Sustainable Markets Initiative’s guiding mandate which provides a roadmap and framework to accelerate the transition to an ambitious and sustainable future, placing Nature, People and Planet at the heart of global value creation. Recently, Haier Europe announced its commitment to submit a plan for emissions reduction in line with science, setting an intermediary target of 60% renewable energy across all the company’s-controlled sites by 2025, and to sustain part of its operation with self-produced renewable energy. The announcement follows recent


investments in production efficiency made by the company, which led Haier Europe to reduce part of its direct and indirect emission by over 20% in recent years. Yannick Fierling, chief executive of Haier


Europe, said: “We are extremely proud to receive this prestigious award, which reflects our company’s commitment to the pivotal integration of sustainability into our business.”


Winter 2023/24


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