feature: Cooking
in the heart of the home. “Whilst the freestanding cooker market is tight, range cooker sales are steady thanks the various models, specifications, price points and premium features available to consumers across the Smeg range. This includes from our entry-level Concert models through to our Victoria, Opera and Portofino models. “We are seeing a trend towards investments in higher-quality appliances with multi- purpose features.” In terms of trends, there is a clear shift
towards black models and away from stainless steel. Touch control and electronic displays are also in demand, although there is some generational divide in preferences. John McLauchlan, head of business unit
Miele H7262BP Oven
says that consumers are looking for matching appliances that create a coherent kitchen. John Davies, Smeg’s head of marketing, says: “Whilst Smeg range cookers offer a
variety of styles, colours and functions for the perfect appliances, consumers can perfectly co-ordinate or contrast their cooker for the perfect kitchen look for a stand out focal point
– cooking at BSH Home Appliances, says: “Younger people tend to prefer touch control, while older individuals may prefer traditional control dials. We cater to both although we focus more on the future and embrace electronic control and touch control as this is the direction the market is heading. “Multiple cavities, such as double ovens and range cookers, are still popular in the market, however, single ovens with additional features like microwaves and steam have gained more traction. “Consumers are increasingly drawn to the flexibility of mixing and matching individual appliances, as it enables more versatile installations and greater customisation.” ASKO says its compact ranges have been one of our most popular oven models at the company. Jessica Rhodes, product and marketing manager at ASKO, says: “There is a current trend for darker colour appliances and The Craft Oven range comes in two different styles: black graphite and black steel. “With its sleek black steel design, the compact oven looks great in all kitchens as it offers a classic and clean look whilst creating a shimmering effect when light hits the surface. “Alternatively, if consumers want to move
away from the traditional steel look, the black graphite option has a soft appearance and texture which gives smooth transitions to the colour of the surrounding kitchen.”
Smeg CX93GMBL 26 |
www.ierdaily.co.uk
Tips on how to boost cooker sales Creating a parallel of how the cooker will look in the customers kitchen and how it will enhance their cooking experience is vital. Customer need to find the perfect cooker that matches their kitchen style, meet their personal requirements, and will bring convenience to their daily life. “With a variety of aesthetics available at Smeg, it is important to highlight the various formats and styles of range cookers that we offer,” says
Winter 2023/24
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