feature: Mitchell & Brown


Driving the UK TV market


Mitchell & Brown – 28F TV


Mitchell & Brown has continued to go from strength to strength against a declining TV market last year. Simon King speaks to the company’s operations director Dan Brown


M


itchell & Brown has have taken on more retailers across the UK and


expanded its fi eld sales team allowing us to continue to maintain a high level of service to our network of independent retailers. To complement its TV range, the company has also introduced its Universal Big Button Remote and has plans to introduce exciting new additions including a sound bar and stand-alone DVD player in early 2024. Mr Brown says: “Our UHD18114KBL and QLED


series of TVs have proved very popular since launch. These near borderless 4K smart TVs with crisp, UHD LED-lit screen off er four times the resolution of full HD TVs and come equipped with decoding for several HDR formats, including HLG and Dolby Vision. Off ering QLED technology and a seven-year warranty, it doesn’t get much better than that! “Some of the smaller screen sizes such as 24in and 32in are becoming less of a focus for larger brands, but are some of our most popular sellers through our independent retailers. “Any larger brand’s smaller screens that do exist in the market often don’t have the range variety we have; non-smart, Smart, DVD-combi, white models etc, making Mitchell & Brown’s


20 | www.ierdaily.co.uk


screens very popular with consumers.” Mr Brown says that it’s important to actively


reach out to customers – don’t expect them to just come in. “Look to the up-sell of accessories like


Mitchell & Brown brackets or our Big Button Remote Control, off er additional services like installation, or removal of old products for example, and never forget that most homes have more than one room so always ask the question – ‘have you got a TV in the kitchen or bedroom?,” he says.


Don’t forget the demo Mr Brown says: “The performance across brands from Mitchell & Brown to Samsung is so good, that trying to diff erentiate on picture quality is less important and more diffi cult these days. “What is important is to highlight


diff erentiators, such as ease of use, swivel stand, and features they may not have used before such as smart TV features and apps.” It goes without saying, but you have


to make the demonstration relevant and relatable to the customer, so like all good


Dan Brown Winter 2023/24


TVD Experience Centre


sales techniques, it requires some questions fi rst. Mr Brown says: “Questions such as “Do you


have a Netfl ix/Disney+/Amazon subscription, and what is your favourite genre of fi lm”, enable the sales staff to demonstrate how to access


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