feature: Cooking
Glen Dimplex Home Appliances Stoves Deluxe FreedomFLEX induction
T
here is no doubt that consumer confidence has been affected by the
current climate, and it’s important that retailers ensure consumers are aware of how products will be the right choice for them at this time – whether that’s energy efficiency, water usage, performance or how products will enhance their lives for many years to come. Tom Hopper, kitchen manager at Miele, says:
“Today’s consumers crave multi-functionality and sleek design. Our combination ovens embody this trend, merging steam and fan heat for a space-saving, versatile cooking experience.
What’s cookin’?
The built-in cooking category is performing well, but how can retailers capitalise ons ales in this area. Simon King reports
“Consumers are now accustomed to their household being smart-enabled. Using an app or voice command is increasingly becoming the new normal. Smart homes benefit consumers by giving them ease of control over their appliances anytime, anywhere, so cooks can monitor their roast from another location, and even turn the oven off from outside the house.” Product trends are focussed on larger capacities, innovation and multifunction features across both built-in and range cooking, but
there is also a need for cost-effective and more environmentally friendly options. Steve Dickson, head of marketing at Glen Dimplex Home Appliances, says: “As a result, induction range cookers are the only fuel sector still currently growing in value with consumers investing in technology that is safer, smarter, faster and greener; and the technology has moved on in recent years in terms of its application on range cookers. “Our Stoves Deluxe range cookers include the
FreedomFlex true zoneless induction system – a world-first on range cookers which allows six pans, of any shape, to be placed anywhere on the hotplate, using only the energy required for each pan – delivering flexibility and efficiency.” Alongside technical features, Mr Dickson
says capacity is still top of the agenda for most families, which is where range cookers come into their own. “Stoves is the only brand to offer four working
Above: POS material for the Stoves Richmond range cooker
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www.ierdaily.co.uk Above: Bertazzoni PR1AJ0PJ001G
ovens in their range cookers, even in their Deluxe 90cm models, so it maximises cooking capacity,” Mr Dickson adds. Within the range cooking market, Smeg
Winter 2023/24
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