Showcase Summary Euronics Showcase members event


“This year’s Showcase was an invaluable opportunity for both the board and me to connect with our members, and suppliers in an


environment that was buzzing with business enthusiasm and ideas,” acclaimed Harry Kyriacou, CEO of CIH.


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ccepting our invite to this exclusive ‘members-only’ event delivered by


CIH, the IER team were extremely keen to attend this year’s Euronics Showcase for both days and digest all that is new and meet up with retailers and many industry leaders. This Showcase welcomed CIH members to the NEC, alongside Euronics agents and over sixty leading brands and business partners, representing sizeable growth compared to last year’s event. Across the show floor, we and CIH members explored first-hand the latest innovations, products and technologies that will drive their businesses in the months ahead. CIH Euronics board members were available throughout the event to answer questions and offer support. CEO of CIH, Harry Kyriacou, commented, “This


year’s Showcase was an invaluable opportunity for both the board and me to connect with our members, in an environment that was buzzing with business enthusiasm and ideas. Showcase 2026 demonstrates how much stronger we are together, as we work to develop opportunities and grow business for independent retailers. The level of engagement we saw across the event was extremely encouraging, and we’re grateful to our brand partners and contributors for their continued collaboration and support.” The event also recognised excellence among suppliers, with awards presented to Beko Europe for ‘Stand Design and Experience’, and to Haier for the company’s ground-breaking three-


Summer 2026


drum washing machine, with the ‘New Product Launch’ Award. Alongside the various product and cooking demonstrations at Showcase, our very own Linda Dorling was invited to create a pizza on the AEG stand, using its latest ‘PizzaExpert’ oven. Impressively, this is the only oven approved and endorsed by Scuola Italiana Pizzaioli, the Italian Pizza Academy. Members were also invited to attend an


informative range of silent seminars as well as dedicated business forums hosted by Harry Kyriacou, which were introduced for this year’s programme. These sessions delivered insights into the mechanisms and benefits of Agency Direct and Agency Plus, as well as the new ‘IndieCare’ solution, and actively encouraged an open dialogue between CIH members and the board of directors. There was also time for Members (and IER)


to have the opportunity to meet the famous Euronics mascot, ‘Indie the Penguin’ and ‘Nettie’, the Euronics female football mascot, who were pleased to pose for photo opportunities across the event. Though talking with many on their stands, unable to mention all 51 displaying in excess of 60 brands, it’s worth a mention to recall a chat with Paul Mitchell, founder of Mitchell Acoustics. His offering of a display / switchable


PEOPLE MAKE THE DIFFERENCE


speaker demonstration unit was a definite sales opportunity all retailers selling TV, allowing customers to simply hear the difference, or listen to the vision. This was definite ‘sound thinking’ on the part of Mitchell Acoustics. An easy, simple solution to generate extra shopfloor sales with a range of Wi-Fi speakers. Closing on a high, Monday 20th April 2026,


following two packed days at the NEC in Birmingham, we once again observed how this Showcase has positioned itself as an important event for CIH members and brand partners operating at the heart of the independent retail sector. Overall, the buzz of the event came


through loud and clear in the conversations, engagement, and as we heard from the manufacturers, distributors and service providers, positive commitments were being made. We have since heard, after the event, brands and members have been expressing their gratitude and enthusiasm for the opportunities at Showcase 2026. Needless to say, CIH has stated its gratitude


and pride of the success created by all and looks forward to planning next year’s show.


• For more information on the Euronics Showcase and CIH membership, email: membership@cihgroup.com.


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