says Christopher Duncan, SVP Head of Product Line Taste Europe APAC MEA at Electrolux Group.
Professional pizza perfection at home Research conducted by AEG shows that 72% of Brits have pizza at home and that 32% of Brits think a dedicated pizza function would be important when considering buying a new oven. At the same time, expectations around convenience remain high. Brits say they are only willing to wait an average of 30 minutes for freshly made homemade pizza, highlighting the challenge many face balancing quality with speed. The PizzaExpert tackles this directly, with easy-to-follow guides using EXCite responsive touch-screen, and its ability to cook pizza in just 2 minutes and 30 seconds. “Pizza is deeply rooted in culture, connection and enjoyment across the UK, but our research shows confi dence is holding people back from home creation,” says Elisenda Picola Brau, VP Marketing & Sustainability Europe at Electrolux.
“The data tells us that more people would create pizza at home if they could trust the result. The PizzaExpert functionality was created to take away that doubt and give home cooks the conditions they need to achieve restaurant quality pizza and in only two and a half minutes, it really addresses key consumer pain-points.” PizzaExpert also features a digital assistant helping consumers prepare perfect pizzas. The in-app digital assistant guides users to perfect
rack, making it easier to safely lift dishes or trays from the oven. When used with the cast-iron pizza tray included, consumers can cook their pizzas with confi dence.
‘‘ Pizza is deeply rooted
in culture, connection and enjoyment across the UK, but our research shows confi dence is holding people back from home creation.
dough and fl awless timing, providing step-by- step guidance. Using the EXCite responsive touchscreen, the display provides consumers intuitive access to the diff erent features of the oven, ensuring full control over their recipes.
Telescopic runners, for easy loading and unloading To support a more seamless cooking experience, the oven includes telescopic runners, enabling consumers to smoothly slide out the cooking
Easy to clean with Pyrolytic Cleaning For maintenance and care, the 7000 MealAssist PizzaExpert Oven also off ers Pyrolytic Cleaning programme, providing consumers a self-cleaning solution that turns dirt and grease into ash, which can then be eff ortlessly wiped away with a damp cloth. When activated, the oven heats up to 500°C, with a process lasting 1-3 hours, depending on the cleaning programme selected. This feature provides the consumer with a seamless experience maintaining their oven, helping to keep their appliance performing at its best. Consumers increasingly want appliances
that off er professional level results without demanding professional level skill. With the new PizzaExpert oven, AEG aims to bring confi dence back to homemade pizza, transforming it from a frustrating challenge into a reliable and enjoyable experience. The 7000 MealAssist PizzaExpert Oven also includes cast-iron pizza tray and perforated pizza peel, helping consumers cook their pizzas like a pro. The cast- iron pizza tray retains heat to deliver a crispier base and the perforated pizza peel helps for easy, stick-free handling. The PizzaExpert oven now available at Euronics retailers. Please visit
AEG.co.uk for more information.
Summer 2026
PEOPLE MAKE THE DIFFERENCE
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