Advertorial: Haier Horizon Collection Cube 90 I-Pro Shine Biovitae Collection Below: Couture Care Collection Laundry Centre “We’re incredibly proud to see the Haier
Biovitae dishwasher range recognised as a fi nalist at the IER Awards. The collection represents a major step forward in how consumers think about dishwashing, combining premium design, intelligent connectivity and advanced sanitisation technology to support healthier, more hygienic living at home. As consumer expectations continue to
Haier: Redefi ning premium home innovation through hygiene, design and intelligent living
Haier has 3 appliances named as fi nalists in this year’s awards
F
or 17 consecutive years, Haier has been recognised as the world’s number one
major appliances brand by Euromonitor International, refl ecting the brand’s continued commitment to innovation, premium design and connected living. Today, Haier continues to evolve beyond traditional appliances, developing intelligent technologies designed to improve everyday life through performance, effi ciency and elevated home experiences. This innovation-led approach is particularly
evident across Haier’s kitchen and laundry categories, where the brand is responding to growing consumer demand for hygiene, wellness, food preservation and seamless integrated design.
A new standard in dishwasher hygiene Haier’s latest Biovitae dishwasher range has been developed to deliver enhanced sanitisation while maintaining the premium design and smart functionality expected from modern kitchens. At the heart of the Biovitae range is the
exclusive sanitisation technology, designed to help eliminate 99.99% of bacteria at just 45 degrees. The odour-safe mode also activates the Biovitae light without running the dishwasher itself - eliminating odours from the dishwasher for up to 10 hours.
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www.ierdaily.co.uk The range combines advanced washing
performance with intelligent features including fl exible loading solutions, energy-effi cient operation and connected functionality, helping consumers optimise kitchen routines while maintaining exceptional cleaning standards. Sleek fi nishes, intuitive controls, and seamless
integration into contemporary kitchen spaces, the Biovitae collection off ers exceptional performance and beautiful styling in the modern home.
Innovation built on global leadership Haier’s continued investment in product innovation is underpinned by its global scale and long-standing industry leadership. The brand operates across more than 200
countries and regions worldwide, supported by an extensive global infrastructure focused on design, manufacturing and consumer-led innovation. This international scale enables Haier to rapidly respond to changing lifestyle trends and evolving household needs, from food preservation and hygiene through to energy effi ciency and smart home integration. The innovation behind the Biovitae range has also received industry recognition, with the collection shortlisted as a fi nalist at the IER Awards.
PEOPLE MAKE THE DIFFERENCE
evolve, we’re focused on developing products that deliver meaningful innovation alongside exceptional performance and aesthetics. Being shortlisted is fantastic recognition of the team’s work and Haier’s continued commitment to pushing the category forward.” • Richard Howarth, Senior Product Manager, Dishwashing, Haier UK & IRE
Extending the premium connected home Multiple Haier and Hoover products have been shortlisted at this year’s IER Awards. Alongside the Biovitae dishwasher collection, Haier’s X7 Washing Machine and I-Master Series 3 Flex Double Drawer Air Fryer have both been recognised within the smart innovation categories, while sister brand Hoover has also received nominations for the Pro Wash Series 3 Washing Machine and HW3 Turbo Clean Wet & Dry Cordless Floor Washer & Vacuum. This design-led philosophy continues across
Haier’s wider portfolio, including the recently launched Horizon refrigerator collection and the Couture laundry range. The new Horizon refrigeration collection combines advanced food preservation technologies with premium architectural design. NutriBank technology, intelligent food management systems and enhanced freshness zones demonstrate Haier’s growing focus on helping consumers preserve food for longer - reducing waste in the home. Alongside this, the Couture Care Laundry
Collection is designed with a strong emphasis on aesthetics, intelligent functionality and fabric care performance. The range combines sleek contemporary styling with smart technologies, designed to simplify laundry routines and deliver more personalised washing experiences. Haier remains focused on combining global
innovation leadership with premium design and consumer-focused technology, helping retailers and consumers alike embrace the future of the connected home. Mr Howarth added, “We are hoping for a
win! We are looking forward to celebrating the best in innovation and design at this year’s ceremony.”
Summer 2026
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