Cover Story: AEG


AEG Launches PizzaExpert Oven, making cooking pizza at home, easier


Britain may be a nation of pizza lovers, but confidence in making it from scratch appears to be falling. New research from Electrolux reveals a growing disconnect between the nation’s love of pizza and confidence in cooking it at home. In response AEG has launched the new PizzaExpert oven, delivering delicious pizza and results time and time again.


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ridging the gap between aspiration and reality, the new AEG PizzaExpert


Oven helps deliver authentic Italian-style pizza in just 2.5 minutes at up to 340°C. Boasting energy-rating of A++, the oven combines high heat with step by step guidance to help home cooks achieve consistent results with greater confidence.


10 | www.ierdaily.co.uk


This innovation transforms the home experience, tackling key consumer pain points such as limited time, expertise, and equipment required to achieve delicious pizza at home, alongside common difficulties in dough preparation and baking that oſten result in disappointing crusts.


PEOPLE MAKE THE DIFFERENCE “At AEG, we believe the kitchen should be an


intelligent partner in your culinary life. We help consumers create perfect pizzas with confidence. We’re building smart kitchens that understand consumers’ culinary quests, their cooking habits, and ensure every meal is a success. This is the future of cooking, where technology and a passion for good food come together seamlessly,”


Summer 2026


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