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news


AMDEA backs consumer awareness of water usage


P


aul Hide, chief executive of the Association of Manufacturers of


Domestic Appliances (AMDEA), has backed possible plans for more appliances to have water usage information in a bid to help householders reduce consumption and bills. Mr Hide voiced AMDEA’s support for such additional information in a podcast with Affinity Water. The changes to labelling requirements may come about as part of a Defra review which is yet to publish its findings. Water consumption information per cycle is already mandatory for washing machines, washer dryers and dishwashers but the Government may extend


the requirement to a wider range of appliances. Mr Hide said: “The labelling of white goods is a good thing primarily for helping people to understand the water consumption – alongside the energy consumption – of their appliances, and equally how to minimise that consumption


both from an environmental impact and a cost perspective. We certainly support that provision of useful information.” Mr Hide stressed the importance of having


one label only providing water and energy usage, rather than separate labels, and for any labelling to be easily understood so it could help people make well-informed decisions. “We are very focused as an industry


on improving people’s understanding of sustainability and how to use appliances the most economically - both for water and energy,” Mr Hide said, referencing AMDEA’s award-winning Know Watt’s What campaign. He also emphasised AMDEA’s work with housebuilders and regulators in the drive towards net zero homes, whether for new homes or for improvements to existing homes. Asked what he would like to see in homes


to improve water consumption, he answered smarter water meters that could show users how much water individual appliances were using.


Electrolux launches new CIH Partner Program E


lectrolux Group has launched its CIH Partner Program and rewards


structure which invites Euronics members, to partner with the brand for innovation, sustainability and growth. The CIH Partner Program will be supported


by enhanced rebate, display deals, promotional collateral and marketing plans to drive consumer engagement. The Program includes three levels of partnership:


Associate Partner, Partner and Partner Plus, depending on turnover figures and percentage of AEG brand sales. Michael White, channel manager – electrical retail independents at Electrolux, said: “My primary


focus when I joined the team in 2021 was to build and develop Electrolux’s offering for independent electrical retailers. “As a business, this is continuing to be a major


focus of ours for 2023, which is why we are dedicating resources, time and investment by simplifying our commercial structures, significantly improving our operations and increasing the team size from three to six regional managers.” Mr White added: “Our new CIH Partner Program is just one area of our development strategy for independent electrical eetailers. We know that this program will offer our partners surety on their rebate for the year ahead, rather than this just being a cliff edge target.


Global loudspeakers market to continue to grow in 2023 T


he global loudspeaker market is expected to grow, from $7.25 billion


(£5.9bn) in 2022 to $7.74bn (£6.4bn) in 2023, a new report claims. ReportLinker, in its Loudspeakers Global Market


Report 2023, foresees continued growth in the loudspeakers sector this year, thanks mainly to increased spending on home entertainment products and a greater consciousness of sound quality among consumers. According to the new report, growth represents a compound annual growth rate (CAGR) of 6.7%.


March/April 2023 Despite the Russia-Ukraine conflict, which has


disrupted the global economy, and the inflation impacting many markets across the globe, the loudspeakers market —including subwoofers, soundbars, wall-mounted speakers and outdoor speakers— is expected to continue its growth trajectory, the report says, and will reach $9.35bn (£7.7bn) by 2027 at a CAGR of 4.9%. The study notes the trend for consumers


to prefer external sound systems for home entertainment, as opposed to their TV and computers’ built-in speakers and sound


systems. In addition, users are increasingly aware of and demanding with respect to sound quality, making them willing to spend more on loudspeakers.


www.ierdaily.co.uk | 5 “Partners that qualify for this new CIH Partner


Program will get priority access to training events and opportunities based both at Electrolux’s head office in Luton and on the road.” We’re on a mission to demonstrate how much


we value and cherish our Independent Retail Channel, and we will be following shortly with opportunities for our broader independent network and buying groups. It’s an exciting time here at Electrolux and I’m looking forward to welcoming retailers to the Program in the coming months.” The Program is just one of the ways that


Electrolux is shifting its focus on independent retailers.


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