feature: refrigeration LG11 GSXV90MCDE
Miele – KFN 7795
refrigerator can mix and match diff erent product types to create a tailored confi guration that can evolve with their lifestyle. “In addition, one new innovative feature for Samsung’s Bespoke Refrigerator is the Beverage Centre, which comes with a water dispenser hidden inside the door. The Beverage Centre off ers a convenient solution that enables the fridge to feature a smooth exterior.” At Hisense, product marketing manager Matt Glynn, says that despite the challenges, the Chinese manufacturer’s refrigeration category performed well in 2022. “We saw growth within the category, which is a positive outcome from a diffi cult year for a lot of people. “Hisense has two key models for this year. The
Hisense Pure Flat RF749 series off ers a perfect width and fl at door design to seamlessly fi t into any kitchen space. With smart features such as the Triple Zone Cooling and the My Fresh Choice allowing for fully fl exible storage, this fridge recently received a Which Best Buy rating, for going the extra mile. “The Hisense American style RS818 is another standout appliance in our refrigeration portfolio, off ering a larger capacity that’s perfect for bigger households.” Quieter appliances are a key
innovation in refrigeration. Miele’s Ms Evans says:
“Miele’s new K4000 freestanding refrigerators have a sound rating as low as 33db. The World Health Organisation states that noise is the second biggest environmental issue after air pollution and exposure to excessive noise levels can lead to short- and
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long-term health problems.” BSH’s Ms Posner says with consumers continuing to seek out smart solutions for everyday frustrations, connectivity is a key feature for cooling products. “It allows them to control their cooling appliance remotely, monitoring the temperature and humidity, responding to the alert that the door has been left open or switching it to holiday mode while lounging by the pool,” Ms Posner says. “Increasingly, consumers want fridge-
freezers that off er more space to store food meaning less visits to the supermarket. In response to this, in 2023 we will be launching an XL (193x54cm) and XXL (193x71cm) range of built-in fridge-freezers for Bosch, Neff and Siemens. “These new models off er up to 40% additional volume than a standard size and will be introduced later this year. All models will launch with a fi ve-year warranty.”
The importance of display
David Palmer, senior product specialist home appliances at LG Electronics, says: “LG believes in-store presentation and demonstrations are critical in bringing to life the latest
technology and design features for consumers.
“At a time where the Smart Home is gaining focus with the likes of Smart Diagnosis, the retail fl oor becomes a vital space for teaching consumers by means of demonstration. We’d encourage retailers to emphasise the
Above: Hisense
benefi t of the in-store shopping experience for consumers which allows them to see and explore
products fi rst-hand. Mr Palmer says that consumer education is vital when it comes to selling connected appliances. “Much of the language of the category does not lend itself to mass-consumer understanding,” Mr Palmer says. It is essential for manufacturers and retailers to be well-trained to breakdown some of the terminology used, and additionally provide demonstrations and key visuals in order to showcase the benefi ts of the technologies within fridge-freezers.”
Don’t forget the demo! There is no doubt that demonstration of refrigeration appliances is hugely important, particularly as innovation has driven the category further since customers were last looking to buy. My top tip for retailers is education, education, education. There are some fantastic technologies within the market and, therefore, reasons to trade up to a more premium product. With cooling in particular, spending more on a
premium product could save consumers serious money through reduced wastage and lower energy costs. AEG’s Mr Rothery says: “Consumers often
forget that their refrigeration products are on 24/7 and can have a huge bearing on the quality of the produce that they put into their bodies. “Communicating technologies simply and their tangible benefi ts is essential to educating customers on how our products can preserve and enhance their food. “60% of cooling is sold in-store and we know that customers are keen to learn more about how a product can benefi t them directly. Linking how a cooling product can infl uence their health (quality of ingredients) and wealth (low energy usage and less waste) is only going to be positive for all involved.”
March/April 2023
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