feature: coff ee machines Have a brew!
The eff ect of lockdown on the coff ee machine market has been well documented, as consumers sought to replicate the coff ee shop experience at home. Simon King reports
E
ven in the post-COVID world, we are still seeing an increase in coff ee
machine purchases. People have returned to coff ee shops, but with the continuation of hybrid working they are still looking to enjoy their favourite coff ee at home. A coff ee machine is also a stylish and practical
purchase for the kitchen that brings the look of a coff ee shop to the home. Consumers can create a quality coff ee with ease thanks to bean-to-cup machines that simplify the whole process, brewing each cup to perfection every time. In response to the current cost-of-living
crisis, consumers are adopting more conscious spending habits, searching for brands that off er high-quality products that deliver long-term reliability promises. Many consumers will be looking to invest in
coff ee machines that create barista-style coff ees from home, allowing users to get their coff ee fi x without the hefty café culture price point. Vijay Bhardwaj, marketing director at Beko,
says: “This provides a growth opportunity for brands, such as Beko, that off er great value products, without compromising on innovative features and performance. Now, more than ever, consumers will be searching for appliances that meet their needs and expectations at a competitive price point.
“Ultimately, the SDA market continues to be heavily seasonal and, whilst we usually expect the market to build signifi cantly in the run-up to peak season, it is hard to predict how much the market will change due to the current cost-of-living crisis.” One of the hero products from Siemens EQ900 (TQ907GB3), a fully automatic coff ee machine in stainless steel. Tom Rolt, beverage category manager at BSH Home Appliances, says: “It’s a bean-to-cup machine that features a host of features proving popular with consumers. For example, the aromaDouble Shot function grinds and brews two single espressos rather than one large one, ensuring there is no bitter aftertaste and you get an extra-strong coff ee with an enticing aroma. “The model also off ers the convenience
of autoMilk Clean, a fully automatic steam cleaning system that activates after every drink, preventing milk residue from building up and spoiling the taste of the next beverage. The baristaMode caters for individual tastes by allowing precise adjustments of coff ee strength, amount, temperature, coff ee-to-milk
Above: Melitta Latticia
ratio and brewing speed to suit any coff ee preference.” Nigel Morrison, consumer & trade marketing manager at Melitta UK, says the new Latticia OT and Latte Select bean-to-cup machines have proved popular, both of which create top-tier barista style drinks from the comfort of your own kitchen. “At lower price points, our fi lter machines such as the Look V Therm Timer and the new edition Aroma Fresh Grind & Brew (with removable water tank), continue to be in demand, off ering consumers a wide range of choice (and competitive prices),” Mr Morrison says.
James Barton, SDA category director for the Beko CEG5301X 32 |
www.ierdaily.co.uk
Tower brand at RKW, says that the company presented a range of new SDA at both the Spring Fair and Ambiente. “Consumers saw a range of espresso machines such as the Tower Cavaletto (T13014RG) 800W 4 Cup Espresso Machine,
March/April 2023
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
