feature: tv and audio T


he increase in streaming services has supported the demand for a home


cinema experience. According to research, one-in-five UK homes


signed up for a streaming service in the midst of the pandemic during lockdown, and with the current cost-of-living, it’s expected that there will be an increase with people seeking entertainment from the comfort of their own homes rather than venturing out. Recessionary times have more of an impact


on TV market value rather than volume, as customers looks to get the best value for their hard pressed Pound – and that is not necessarily the cheapest. Customers are wiser than that and will look to the long-haul life of the TV. Matt Glynn, product marketing manager at


Hisense UK, says that, inevitably, the cost-of- living crisis is continuing to rise and consumers are feeling the pinch. “Hisense is using the best technology to


give consumers with an at-home cinematic experience at an affordable price point that will provide longevity,” Mr Glynn says. “We expect to see the launch of energy- efficient TVs in the near-future that minimise on electricity usage without compromising on price and quality.” Mr Glynn says that Hisense TVs feature a handy standby mode, so if you accidentally leave your TV on, or you fall asleep mid-movie marathon, it will automatically switch itself off to cut down on energy wastage. Dan Hastings, vice president of TV & AV at Samsung, says: “The TV market has remained strong going into 2023, as a leader in the industry for many decades, we recognise the importance that achieving premium viewing experiences and providing user-centred design can have on this sector. “In 2022, Samsung topped the global TV


market for the 17th year which is a testament not just to our consumer’s loyalty to our products, but also their desire for continued innovation within this space. “The popularity of our QLED and Neo QLED


TVs are an indication to this and how we will continue to evolve to meet consumer demand and push the boundaries of intuitive technology, to meet our consumer’s needs and set new industry benchmarks each time.” Mitchell & Brown says that it continues to go


from strength-to-strength. Dan Brown, operations director at Mitchell &


Brown, says: “We have taken on more retailers across the UK and thrusting into 2023 with our biggest consumer promo ever, driving customers into our retailers stores from local Morrisons supermarkets.


24 | www.ierdaily.co.uk


Above: Dan Hastings, vice president of TV & AV at Samsung


“Some of the smaller screen sizes such as 24in and 32in are becoming less of a focus for larger brands but are some of our most popular sellers. Any larger brand’s smaller screens that do exist in the market often don’t have the range variety we have – non-smart, Android platform, DVD- combi, white models etc – making Mitchell & Brown’s screens very popular with consumers. “Additionally, the introduction of our QLED


Picture perfect


In 2022 alone, the value of the home entertainment market in the UK rocketed to a huge £11.1 billion, with the main driver of growth being streaming and digital formats. Simon King looks at the perennial TV market


range has been fantastically well received. QLED technology and a seven-year warranty, it doesn’t get much better than that. We have always included a class-leading seven-year warranty with our TVs, and savvy shoppers see that as great value against any brand offering a year guarantee plus a very expensive five-year warranty.” Samsung’s Mr Hastings says that TV design


will remain a key TV trend going into 2023 with customers seeking TVs that look stylish, while fitting in with their interior space. “Samsung’s The Frame is a great example of this innovation, where it can be transformed into a piece of art when turned off,” he says. “The TV is also certified glare-free, making it the ideal choice to enjoy realistic picture quality to show off consumer’s preferred artwork. Customers can choose a customisable bezel colourway that suits their art, style or home best – it is the perfect statement piece, available in sizes ranging from 32in-85in.”


What’s new in TV? At CES this year, Samsung announced a brand- new line up of TVs for 2023, including models


March/April 2023


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