Industry News
Baxi strengthens aftersales commitment with customer support
B
axi is strengthening its aſt ersales proposition through a more integrated approach to service and spares, helping installers access the genuine parts, expertise and support needed to keep customers’ heating systems running reliably.
As part of this commitment, Baxi has appointed Ethan Thompson
as head of spares. Having spent more than 13 years with the business across a range of product management and leadership roles – including roles at parent company BDR Thermea - Thompson now leads an operation responsible for supply chain, logistics, product portfolio management and sales of genuine parts.
The role sits within Baxi’s dedicated aftersales division, bringing together service and spares to create a more joined-up approach to customer support. Today, the business manages more than 16,000 spare parts sourced from over 200 suppliers, supporting a large installed base of residential and commercial heating products across the UK. Ethan Thompson, head of spares at Baxi, said: “When somebody needs a spare part, it’s usually because they’re dealing with a heating or hot water problem that needs fi xing, fast. Our responsibility is to make that process as straightforward as possible for installers and end users alike.”
Elucian welcomes Greg Butler as ASM for Scotland West
E
lucian has strengthened its sales team having appointed Greg Butler as area sales manager for West Scotland.
Greg joined the business with more than ten years of experience in sales and account management, having successfully managed sales across West Scotland for a leading machinery manufacturer.
His consultative approach, combined with strong technical product knowledge, enabled him to consistently grow market share while delivering tailored solutions to meet customers’ requirements. In his role with Elucian, Greg is responsible for developing existing accounts, identifying new business opportunities and promoting the Elucian product range across West Scotland. Working closely with electrical wholesalers and contractors, his focus is on building lasting customer relationships and supporting the continued growth of the brand throughout the territory.
With a proven track record in management and relationship-driven sales, Greg brings valuable commercial experience to the team and is well positioned to support Elucian’s customers across his territory.
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