Home Automation
products such as floor and table lamps when plugged into them.
For new installations, a fully connected smart lighting system is the holy grail. A well designed and properly operated installation can reduce energy use by up to two-thirds, presenting significant benefits to users. From downlights to ceiling lights, bollards and wall lights, almost all lighting types are available with embedded smart technology and are available with a variety of controls and sensors.
As with any products sold, ensuring stock comes from trusted, quality manufacturers is key. Since smart lighting products often collect data for effective operation, manufacturers should demonstrate that their smart lighting solutions prioritise customer data security and have features like anonymous sign-in, TLS 1.2 encrypted cloud connections, OAuth 2.0 and transparent Privacy Notices.
In-store strategies
Effective in store display and merchandising are also highly important to attract customers and encourage engagement. If feasible, interactive or live demonstrations should be possible to show the capabilities of the products. This can be as simple as installing a smart lamp in a ceiling pendant and connecting it to an app to
demonstrate how easy it is to set up and use or simply demonstrating its capabilities in demo mode. Some manufacturers may offer product point-of-sale boards or in-unit displays, and it’s worth inquiring about direct training options for customers.
As a wholesaler, having extensive product knowledge and expertise is invaluable when it
comes to smart lighting. Many people remain confused about the technology and its benefits, thinking it requires advanced technical skills to install and operate. However, intuitive apps and seamless pairing make the process straightforward. Engaging in discussions with customers and installers can help demystify the technology and drive sales.
Industry Event
Smart Buildings Show W
ith over 3,500
attendees, the show has grown year-on-
year since its launch, with 2026 on track to be the biggest show to date. Located at ExCeL London, the event is in the heart of London’s historic Royal Docks, just ten minutes from Canary Wharf and twenty minutes from the City.
This year’s show will see over 100 exhibitors gathered together under one roof showcasing new trends in the industry. A dedicated conference programme will feature over 120 speakers in four separate theatres, which include Energy
ewnews.co.uk
Management, IT & Digital Infrastructure, Management and Proptech and Controls and Networks. Among the speakers are representatives from leading companies and organisations across the sector, including Siemens, the BCIA, Sontay, Hewlett Packard, Distech Controls and more. New for 2026 is a dedicated AI Hub, for exhibitors to showcase the latest technology integrating AI into smart buildings to generate efficiencies. AI is now being used throughout the smart buildings industry making buildings far more intelligent than they have e ver been through the use of data
which allows the building to self learn and evolve to suit the changing needs of its occupants. The AI Hub will allow exhibitors to promote their products and services to over 3,500 attendees and speak
Taking place at ExCeL London on 14-15 October 2026, Smart Buildings Show is the UK’s only dedicated commercial smart buildings conference and exhibition.
directly to the people that matter during the dedicated panel discussion.
https://smartbuildingsshow. com
September 2026 electrical wholesaler | 31
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