Announcement
Larry Reardon joins Marshall-Tuffl ex to lead metal sales growth
Marshall-Tuffl ex is pleased to announce the appointment of Larry Reardon as head of metal sales.
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his newly created role underlines the company’s commitment to the continued growth of its metal cable
management business.
Bringing extensive experience in both metal cable management and the wider electrical industry, Larry joins Marshall-Tuffl ex at an exciting time for the business. His appointment refl ects the company’s ongoing investment as demand for high-quality cable management solutions continues to grow across the UK market. As head of metal sales, Larry will lead the development of Marshall-Tuffl ex’s metal cable management off ering, working closely with electrical wholesalers and contractors. His focus will be on strengthening customer relationships, identifying new opportunities and ensuring customers receive the highest levels of technical and commercial support.
As the sole distributor of BASOR metal cable management products in the UK, Marshall-
of the BASOR range throughout the UK. Working alongside the Marshall-Tuffl ex sales and technical teams, he will help drive greater awareness of the extensive product portfolio while ensuring customers have the support they need to deliver successful projects.
Tuffl ex off er access to one of Europe’s most comprehensive ranges of cable tray, cable ladder, wire basket and support systems. Combined with the company’s established reputation, the partnership enables customers to source all their cable management from one trusted supplier with nationwide reach and technical expertise. Larry’s industry knowledge and experience will play a key role in supporting the continued growth
Commenting on his appointment, Larry said: “I’m delighted to be joining Marshall-Tuffl ex at such an exciting stage in the company’s development. The business has a strong reputation within the electrical industry and a clear commitment to growing its metal cable management off ering. I look forward to building on that success and help drive further growth across the UK market.” Marshall-Tuffl ex continues to invest in both people and products as part of its long-term growth strategy, ensuring customers have access to industry-leading cable management solutions backed by expert support and service.
www.marshall-tuffl
ex.com
Consort unveils new brand identity
Electric heating manufacturer Consort Claudgen has revealed a new identity to convey its next chapter in electric heating.
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he manufacturer has adopted Consort as its master brand, introducing a new logo and
visual identity eff ective from 1 September 2026.
The change refl ects the name already used by customers and colleagues and creates a clearer, more consistent presence across the company’s communications and trade materials. The refreshed identity uses a warm red, retains the familiar heat-wave element and introduces the strapline, “Your trusted electric heating partner.” The Claudgen name remains part of Consort’s product brand portfolio.
Gareth Davies, managing director at Consort, said: “Customers already know us as Consort, so
10 | electrical wholesalerSeptember 2026
the new identity makes the brand clearer while refl ecting the business we are today. “What has not changed is our focus on dependable electric heating, practical support and long-term partnerships. The new look gives us a stronger platform for the next stage of the business.”
www.consortepl.com / 01646 692172
marketing@consortepl.com
“The change creates a clearer, more consistent presence across the company’s communications and trade materials.”
ewnews.co.uk
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