Home Automation Smart lighting
Consumers are increasingly focusing on lighting choices that enhance comfort, convenience and energy effi ciency.
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mart lighting has moved from an emerging technology into an integral part of modern living, says Nick Gwilliam, lighting designer at Ansell Lighting.
So why should electrical wholesalers be investing in the category, and how they can build a smart lighting off ering that meets consumer expectations?
The home lighting market continues to be driven by consumer behaviour and expectations. Today’s homeowners expect lighting to do far more than simply illuminate a room, they want it to add atmosphere, enhance comfort and be responsive, whilst also being energy effi cient and cost eff ective to run. That’s why smart lighting has become a must have technology in modern homes. Off ering all of these benefi ts, smart lighting is the epitome of convenience, personalisation and effi ciency and is a category that electrical wholesalers must embrace if they are to capitalise
30 | electrical wholesalerSeptember 2026
on growing demand.
Central to the appeal of smart lighting is the fact that it enables every single detail of lighting output to be precisely programmed and automated. Users can create personalised lighting scenes for diff erent activities, moods and times of day, enhancing their overall living experience and home security. Whether it’s setting up a cozy ambiance for movie nights or boosting productivity with bright, focused lighting during work hours, smart technology empowers users to curate their ideal lighting environment eff ortlessly.
This intricate level of control also results in sizeable energy and cost savings as energy use is optimised, ensuring lighting operates only at the required level and automation and scheduling ensure no energy is wasted.
For wholesalers curating a smart lighting range, it’s important to remember the features that installers will look for - products that are quick and easy to install, reliable, interoperable,
compatible across brands and genuinely useful. End users don’t want technology for technology’s sake.
It’s also important to ensure that the range created is diverse and comprehensive, catering to the varying needs of home projects. Layered lighting is hugely popular at the moment so wholesalers should have a wide range of options that facilitate this.
Products such as smart bulbs, smart plugs and smart LED strips are all key as are smart downlights, wall lights, outdoor lighting and decorative luminaires that can be used across a variety of applications.
Smart systems
Ideal for customers undertaking upgrade projects, smart bulbs can be installed in existing lamps and light fi ttings. They are then linked together to form a fully automated and controllable lighting system. Similarly, smart plugs give smart functionality to ‘normal’ lighting
ewnews.co.uk
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