Home Automation


even though they are still often treated as purely functional. Repenic’s approach starts from a simple idea: the small details in a home should feel just as intentional as the furniture, lighting, colours and fi nishes around them, bridging the gap between smart home technology and interior design.


For wholesalers, this matters because design- led smart controls are easier to demonstrate in person. Their value is seen in the fi nish, felt in the operation and understood as part of a complete scheme, not limited to a specifi cation sheet.


Turning hesitation into opportunity The opportunity is to turn current gaps in the buying journey into points of value. If customers are not getting enough guidance online, wholesalers can provide it. If they cannot judge fi nish or feel from images, wholesalers can make products available to touch and compare. If installers are unsure how to present


“Smart aesthetics are not a luxury... Repenic’s approach starts from a simple idea: the small details in a home should feel just as intentional as the furniture, lighting, colours and fi nishes around them, bridging the gap between smart home technology and interior design.”


smart upgrades, wholesalers can give them a clearer story to take to their customers: with a coordinated range, properly displayed, and counter staff trained on the basic diff erences between products.


Future-ready stock Displays and staff training solve the guidance problem, but they don’t solve the one that stops many wholesalers committing to the category in the fi rst place: the fear that stock bought today will be outdated before it sells through. Unlike traditional wiring accessories, connected products depend on software as well as hardware, and features and app environments can evolve over time.


This is where OTA update capability helps build confi dence. It cannot remove every risk in


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a fast-moving category, but it can help products stay more adaptable, supporting software improvements and performance refi nements over time. For installers, that means recommending with more confi dence; for wholesalers, it helps make the category more manageable to hold. Repenic’s September smart home control range


refl ects this move towards complete, design-led connected control. Rather than a single smart product, it includes smart rockers, smart toggles, smart sockets and smart dimmers, designed to work as one coordinated system, extending from everyday rooms to premium and boutique interiors, and from lighting into everyday power use. For wholesalers, a complete range is easier to display, explain and specify across a whole project. It moves the conversation from individual gadgets to a consistent, whole-home solution.


Building the category now


Smart home control is on a path to becoming an everyday part of residential electrical specifi cation. The question is whether that growth is shaped mainly by online comparison, or whether wholesalers combine digital convenience with physical experience, expert guidance and product confi dence.


The message for the trade is simple: the time to build this category is before the buying habit is fi xed elsewhere. By off ering design-led ranges, hands-on displays, clearer guidance and future- ready products, wholesalers can move beyond simply selling products, and help secure their place in the next generation of wiring accessories.


September 2026 electrical wholesaler | 21


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