Wiring Accessories By stocking a
broad range of tools that are designed
specifically for the task at hand, wholesalers empower
electricians to
reduce the potential for injuries and the impact that a loss of income can have on their business.
and pushing a run of rods far easier, particularly in conduits or trunking where there is cabling already in situ. At Carl Kammerling we are always looking to
improve the performance of our products to bring speed and efficiency to tradesmen, as well as delivering a broader variety of options for wholesalers who want to best cater for their customers. Working directly with electricians to identify their current needs and issues means our new product development programme remains fresh and reflective of the trade’s requirements, on a continual basis – a critical component for wholesalers looking to stay ahead of the curve. Like all trades, electricians are contending with a multitude of risks whilst on the job, such as falls from height, moving vehicles, as well as the more obvious perils of electrocution. But their hands are their most treasured possession, their bread and butter, and they need to be protected. Superior quality is the key to a good tool and in turn, healthy hands. For a wholesaler, this means stocking quality tools, that are fit for purpose, to ensure customers can deliver a
quality job, their time spent efficiently, money is earned and they remain in a fit bill of health.
Reap the rewards But a wholesaler’s job isn’t finished there; not only is it critical to select the right products to sell, it’s also of paramount importance to market them effectively to their customers in order to reap profitable rewards. Part of this consideration is the in-store experience, and ensuring tradesmen are drawn to and compelled to buy. An intricate understanding of the end-user and their purchasing habits has allowed Carl Kammerling to design an impressive range of modular merchandisers that display the specific product ranges they house in the most visually appealing way. Complete with branded fascias, each
1-metre unit includes a light box with integrated down-lighters that illuminate products, further enhancing the presence of the range. These visibly appealing display systems lift the overall look of stores to create a real consumer buzz, leading to sales uplift and a surge at the tills.
Feedback End-user feedback has also revealed that tradesmen prefer simple, succinct brands, from the way the products are branded to the way they are presented in-store. By using flexible and carefully considered POS solutions, wholesalers can satisfy the demand for streamlined tool offerings. Visibility is the key for maximum impact. This is achieved through attention grabbing displays and proactive selling techniques. Feedback from some of Carl Kammerling’s main stockists proves beyond any doubt that those who proactively sell the products increase their turnover and have the opportunity to make more profit.
Most tradesmen visiting wholesale outlets will go in for a particular product, they’re not there to browse around and see what else is on offer. Bringing their attention to a tool that’s just been launched, such as the C.K MightyRods PRO cable rods doesn’t take long and can have a huge impact on the amount retailers actually sell. It isn’t necessary that wholesalers completely change their stock; obviously wholesalers are the experts when it comes to understanding and meeting the needs of the local market. Sometimes though, it’s just a question of making a few changes and maximizing available space to help drive sales.
www.carlkammerling.com
Not only is it critical to select the right products to sell, it’s also of paramount importance to market them effectively in order to reap profitable rewards. Part of this
consideration is the in-store experience, and ensuring tradesmen are drawn to and compelled to buy.
www.ewnews.co.uk September 2017 electrical wholesaler | 25
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