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The ‘Wholesalers Distributor’ gets a makeover
Deligois going all out to help wholesalers capitalise on selling its products. A rebranding exercise has resulted in eye-catching products, guaranteed to stand out on the trade counter. Recent expansion and even higher levels of stockheld favourites, plus a commitment to excellent customer service and a new website this autumn, all make Deligo a number one choice for electrical wholesalers.
F
or more than 20 years, Deligo has prided itself on its ability to help wholesalers turn its products into
money. And it is becoming clear that increasingly, a product requires an eye- catching image to stand out in today’s multi-coloured showroom or trade counter. Our products have always had our customers’
trust for value for money and quality and now, as part of our ongoing re-branding exercise, they will look the part as well. Our research shows that a move such as this can only increase the desirability of a product which in turn leads to higher volumes and margin for our customers. We have worked hard with our designers to
develop a clean, professional and distinctive look that will make the products you buy from Deligo really stand out. Our new brand will permeate all of our company communications including our website, social media, sales tools and, ultimately, packaging. Central to many of these changes is our
newest recruit David Waller who will be heading up our marketing department. He brings with him a wealth of knowledge and expertise in this area. As well as working on these changes, David will be driving the company’s digital presence forward, giving us a platform on social media and internet sites, etc, further
10 | electrical wholesaler September 2017
Deligo 3 Pin Connector.
Here to help: Emma (centre right) and her customer services team Becky, Tracey and Caroline.
consolidating our place in the market. Deligo is committed to excellent customer
service and we will constantly seek ways for this element to be improved. As part of this commitment, we have expanded our customer service department which will be led by the newly promoted Customer Service Supervisor, Emma Bennett.
Emma has been with Deligo for 10 years and understands what is required to deliver first class customer experiences. Emma and her team, Caroline, Tracey and
Becky look forward to making your future dealings with Deligo both efficient and friendly. At Deligo we believe that you can only respond to the immediate nature of our
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