Ventilation
For wholesalers, products such as the Xpelair’s Everdri range present a powerful seasonal sales opportunity, particularly as awareness of PIV technology grows among both installers and end-users.
What installers want
To truly capitalise on the ventilation opportunity this winter, wholesalers need to do more than simply stock the right units. They must make it easy for their customers to feel confident recommending, selling and installing PIV systems. That starts with availability as winter is a reactive season, and installers often need product fast. Having core PIV units such as Xpelair’s Evendri, accessories and filters available off-the- shelf, or with rapid delivery, goes a long way to building loyalty.
But stock is just the beginning; support with sizing, specification and installation know-how is equally important. That could mean training mornings, counter-top demos, or quick-reference product guides. It may also mean arming trade counter staff with the right talking points - such as how to explain the benefits of a pre-heater in colder areas or when to recommend a unit with a radon-reduction feature.
At Xpelair, we work closely with our wholesale partners to provide the tools, materials and support they need to upskill their teams and empower customers. Whether it’s literature, CPD- accredited training, or digital content for social and email marketing, we’re on hand to help make ventilation sales easier. For installers who want to take their knowledge and support even further, the Dimplex PRO Installer Club offers an extra layer of benefits – from access to exclusive resources and training opportunities, to rewards for their continued loyalty. It’s another way we’re making sure the trade has the confidence, skills and incentives to grow their ventilation business.
Smarter ventilation, smarter homes The growth in interest around PIV is just one part of a bigger story. As energy efficiency, smart controls and indoor wellness continue to shape the home improvement agenda, there’s a real appetite for smarter, connected ventilation solutions that offer more than just a fan and a grille.
This presents a golden opportunity for wholesalers who want to expand their offer beyond the basics. Systems that monitor temperature, humidity and air quality - then automatically adjust their performance - can be a real differentiator, especially in higher-end or new-build projects.
Installers are increasingly focused on building long-term value into their services. By offering smarter IAQ solutions alongside other home energy technologies, wholesalers can help
ewnews.co.uk
“With new regulations such as Awaab’s Law placing tighter obligations on social housing providers to tackle damp and mould, installers will be under greater pressure to deliver effective, compliant solutions.”
their customers stand out as trusted experts in delivering whole-home efficiency and comfort.
The Everdri advantage
Flagship PIV product, the Xpelair Everdri, has been specifically designed to address the real- world issues electricians and installers face, particularly in retrofit situations where customers want better IAQ but are nervous about cost, disruption, or complexity.
The Everdri unit is installed in the loft, where it draws in and filters fresh air. This air is then delivered into the home through a ceiling diffuser, typically located on the landing, helping to create a healthier living environment. It’s whisper-quiet, easy to install and low- maintenance, with a long-life washable G4 filter that captures pollen, dust, and other airborne pollutants.
The Everdri XELH model also includes an integral a built-in pre-heater and temperature monitoring probe - meaning it can warm incoming air during colder months and adjust airflow for maximum energy efficiency. It’s been designed as a “fit-and-forget” system that suits everything from rental properties to owner-occupied homes - perfect for installers who want reliability and homeowners who want results.
Lasting value for the trade Ventilation is no longer just a tick-box requirement for new-build projects or a seasonal add-on for bathroom fans. It’s fast becoming a core part of every installer’s toolkit – particularly as awareness around IAQ damp and energy costs continues to grow.
By proactively promoting advanced ventilation solutions like PIV, wholesalers can drive incremental sales, add value to their trade customers and differentiate themselves in a competitive market. While the spike in demand might be seasonal, the opportunity it represents is long-lasting.
Key takeaways for wholesalers •
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Get ahead of the season: Make sure key ventilation lines are in stock ahead of peak winter demand.
Educate your staff and customers: Use supplier resources to boost confidence in selling and fitting PIV.
Champion smarter IAQ solutions: Offer premium options with temperature sensors, pre-heaters, or smart control.
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Promote added value: Highlight long-term cost savings, health benefits, and ease of install to help your customers upsell.
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Position yourself as the expert: With demand growing year-round, owning the IAQ conversation can set your branch apart.
October 2025 electrical wholesaler | 25
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